NIM Marketing Intelligence Review
formerly: GfK Marketing Intelligence Review
Publisher:Nuremberg Institute for Market Decisions
About the journal
The NIM Marketing Intelligence Review is a leading global journal for marketing decision makers. It offers marketing knowledge from well-known academic think tanks all over the world, and focuses on all aspects of marketing intelligence enabling more effective marketing decision making. ...
Editor-in-chief
Christine Kittinger-Rosanelli Christine.Kittinger@nim.org www.nim.org
All volumes and issues in this journal
Open Access
|Apr 2025Optimizing Influencer Mix Strategies for Livestream Commerce: Insights from China
Open Access
|Apr 2025The Next Age of Retailing: Learning from Influencers’ Strategies
Open Access
|Apr 2025Unwanted Social Media Comments? The Tricky Business of Managing Online Hostility in Influencer Marketing
Open Access
|Apr 2025Behind the Screens: How to Build Impactful Influencer Campaigns that #breaktheInternet Interview with Molly Tullis, Associate Director of Social Strategy
Open Access
|Apr 2025When Fans Become Anti-Fans: How to Navigate Negative Influencer–Follower Relationships
Journal details
Journal Metrics
eISSN: 2628-166X|Language: English|Publication frequency: 2 times per year
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services