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Volume 12 (2020): Issue 1 (Apr 2020)

Open Access
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NIM Marketing Intelligence Review
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Issue 2 (November 2020) - The Reputation Economy
Issue 1 (May 2020) - Crowd Innovation: Hype or Help

9 articles
Open Access
|Apr 2020
Editorial
Kurt Matzler  
Open Access
|Apr 2020
Crowd Innovation: The Philosopher’s Stone, a Silver Bullet, or Pandora’s Box?
Kurt Matzler  
Open Access
|Apr 2020
How to Manage Crowdsourcing Platforms Effectively
Ivo Blohm,  Shkodran Zogaj,  Ulrich Bretschneider and  Jan Marco Leimeister  
Open Access
|Apr 2020
Strategies for Leveraging Crowds
Linus Dahlander and  Henning Piezunka  
Open Access
|Apr 2020
How to Prevent Crowdsourcing Disasters and Leverage Positive Side Effects of Open Innovation
Johann Füller,  Katja Hutter and  Niclas Kröger  
Open Access
|Apr 2020
Open Strategy: The Inclusion of Crowds in Making Strategies
Christian Stadler,  Julia Hautz and  Stephan Friedrich von den Eichen  
Open Access
|Apr 2020
Motivating Crowds to Do Good: How to Build Crowdsourcing Platforms for Social Innovation
Thomas Kohler and  Henry Chesbrough  
Open Access
|Apr 2020
Crowdsourcing at NASA: About the Work Behind Having Others Do the Work
Ryon Stewart  
Open Access
|Apr 2020
Case Study “Crowdsourcing@Rivella”: In Search of New Flavors
Silvan Brauen