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Volume 18 (2026): Issue 1 (May 2026)

Open Access
Journal detailsArticles & issues
NIM Marketing Intelligence Review
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Issue 1 (May 2026) - AI in Market Research

9 articles
Open Access
|Apr 2026
Editorial
Michael Haenlein  
Open Access
|Apr 2026
To Boldly Go Where No Research Has Gone Before: AI in Marketing Intelligence
Michael Haenlein  
Open Access
|Apr 2026
A New Frontier of Understanding: Where Generative AI Adds Real Value in Consumer Research
Kelly Hewett and  Kiwoong Yoo  
Open Access
|Apr 2026
Your Next Respondent Might Be an LLM: Guidelines for Using Silicon Samples in Marketing Research
Marko Sarstedt,  Susanne J. Adler,  Lea Rau and  Bernd Schmitt  
Open Access
|Apr 2026
New Tools, New Roles: A Manager’s Guide to Harnessing Generative AI for Marketing Insight
Oded Netzer,  Simon J. Blanchard,  Nofar Duani,  Aaron M. Garvey and  Travis Tae Oh  
Open Access
|Apr 2026
Human-AI Hybrids: The New Power in Marketing Research
Neeraj Arora,  Ishita Chakraborty and  Yohei Nishimura  
Open Access
|Apr 2026
Smarter Idea Selection: Turning Idea Overload into Innovation Advantage
J. Jason Bell,  Christian Pescher,  Gerard J. Tellis and  Johann Füller  
Open Access
|Apr 2026
Leaving Insight to Digital Twins? Promise, Progress and Limits of Synthetic Respondents
Carolin Kaiser,  Jakob Kaiser,  Rene Schallner,  Vladimir Manewitsch and  Lea Rau  
Open Access
|Apr 2026
Between Surveys and Depth: How AI Is Rewiring Qualitative Research