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NIM Marketing Intelligence Review
Volume 4 (2012): Issue 1 (May 2012)
Volume 4 (2012): Issue 1 (May 2012)
NIM Marketing Intelligence Review
Open Access
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Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
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Volume 4 (2012)
Issue 2 (November 2012)
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7 articles
Open Access
|
Jul 2014
Abstract
Editorial
Hermann Diller
Open Access
|
Jul 2014
Abstract
To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance
Thales Teixeira
,
Michel Wedel
and
Rik Pieters
Open Access
|
Jul 2014
Abstract
A Closer Look at Emotional Intelligence in Marketing Exchange
Blair Kidwell
,
David M. Hardesty
,
Brian R. Murtha
and
Shibin Sheng
Open Access
|
Jul 2014
Abstract
Seeding a Message to Harvest Reach. Predicting and Optimizing the Spread of Electronic Word-of-Mouth
Ralf van der Lans
,
Gerrit van Bruggen
,
Jehoshua Eliashberg
and
Berend Wierenga
Open Access
|
Jul 2014
Abstract
Measuring Consumers’ Willingness to Pay. Which Method Fits Best?
Klaus M. Miller
,
Reto Hofstetter
,
Harley Krohmer
and
Z. John Zhang
Open Access
|
Jul 2014
Abstract
Dynamically Allocating the Marketing Budget. How to Leverage Profits across Markets, Products and Marketing Activities
Marc Fischer
,
Sönke Albers
,
Nils Wagner
and
Monika Frie
Open Access
|
Jul 2014
Abstract
MIR talks to Jeffrey S. Cooper, Director of Consumer Insights CPW-Cereal Partners Worldwide
Alain Jolibert
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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