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Volume 4 (2012): Issue 1 (May 2012)

Open Access
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NIM Marketing Intelligence Review
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Issue 2 (November 2012)
Issue 1 (May 2012)

7 articles
Open Access
|Jul 2014
Editorial
Hermann Diller  
Open Access
|Jul 2014
To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance
Thales Teixeira,  Michel Wedel and  Rik Pieters  
Open Access
|Jul 2014
A Closer Look at Emotional Intelligence in Marketing Exchange
Blair Kidwell,  David M. Hardesty,  Brian R. Murtha and  Shibin Sheng  
Open Access
|Jul 2014
Seeding a Message to Harvest Reach. Predicting and Optimizing the Spread of Electronic Word-of-Mouth
Ralf van der Lans,  Gerrit van Bruggen,  Jehoshua Eliashberg and  Berend Wierenga  
Open Access
|Jul 2014
Measuring Consumers’ Willingness to Pay. Which Method Fits Best?
Klaus M. Miller,  Reto Hofstetter,  Harley Krohmer and  Z. John Zhang  
Open Access
|Jul 2014
Dynamically Allocating the Marketing Budget. How to Leverage Profits across Markets, Products and Marketing Activities
Marc Fischer,  Sönke Albers,  Nils Wagner and  Monika Frie  
Open Access
|Jul 2014
MIR talks to Jeffrey S. Cooper, Director of Consumer Insights CPW-Cereal Partners Worldwide
Alain Jolibert