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NIM Marketing Intelligence Review
Volume 9 (2017): Issue 1 (May 2017)
Volume 9 (2017): Issue 1 (May 2017)
NIM Marketing Intelligence Review
Open Access
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Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Issue 2 (November 2017) - The Connected Consumer
Issue 1 (May 2017) - Digital Transformation
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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10 articles
Open Access
|
Apr 2017
Abstract
Editorial
Srinivas Reddy
and
Werner Reinartz
Open Access
|
Apr 2017
Abstract
Digital Transformation and Value Creation: Sea Change Ahead
Srinivas K. Reddy
and
Werner Reinartz
Open Access
|
Apr 2017
Abstract
Business Model Innovation: How to Create Value in a Digital World
Christoph Zott
and
Raphael Amit
Open Access
|
Apr 2017
Abstract
Platform Business: From Resources to Relationships
Marshall Van Alstyne
and
Geoffrey Parker
Open Access
|
Apr 2017
Abstract
Are You Too Successful to Digitalize? How to Fight Innovation Blindness
Andreas Neus
,
Fabian Buder
and
Fernando Galdino
Open Access
|
Apr 2017
Abstract
Crowdfunding: Financing Ventures in the Digital Era
Srinivas K. Reddy
and
Yee Heng Tan
Open Access
|
Apr 2017
Abstract
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing
Werner Reinartz
and
Monika Imschloß
Open Access
|
Apr 2017
Abstract
Smart Cities, Livable Cities
Anil Menon
Open Access
|
Apr 2017
Abstract
Effective Display Advertising: Improving Engagement with Suitable Creative Formats
Norris I. Bruce
Open Access
|
Apr 2017
Abstract
Nivea and More: Digital Value Added Instead of Buzzword Bingo
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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