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Volume 9 (2017): Issue 1 (May 2017)

Open Access
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NIM Marketing Intelligence Review
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Issue 2 (November 2017) - The Connected Consumer
Issue 1 (May 2017) - Digital Transformation

10 articles
Open Access
|Apr 2017
Editorial
Srinivas Reddy and  Werner Reinartz  
Open Access
|Apr 2017
Digital Transformation and Value Creation: Sea Change Ahead
Srinivas K. Reddy and  Werner Reinartz  
Open Access
|Apr 2017
Business Model Innovation: How to Create Value in a Digital World
Christoph Zott and  Raphael Amit  
Open Access
|Apr 2017
Platform Business: From Resources to Relationships
Marshall Van Alstyne and  Geoffrey Parker  
Open Access
|Apr 2017
Are You Too Successful to Digitalize? How to Fight Innovation Blindness
Andreas Neus,  Fabian Buder and  Fernando Galdino  
Open Access
|Apr 2017
Crowdfunding: Financing Ventures in the Digital Era
Srinivas K. Reddy and  Yee Heng Tan  
Open Access
|Apr 2017
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing
Werner Reinartz and  Monika Imschloß  
Open Access
|Apr 2017
Smart Cities, Livable Cities
Anil Menon  
Open Access
|Apr 2017
Effective Display Advertising: Improving Engagement with Suitable Creative Formats
Norris I. Bruce  
Open Access
|Apr 2017
Nivea and More: Digital Value Added Instead of Buzzword Bingo