Volume 1 (2009): Issue 2 (Nov 2009)

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NIM Marketing Intelligence Review

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Issue 1 (May 2026) - AI in Market Research

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Issue 2 (November 2025) - Beyond the 4 Ps – Marketing’s Strategic Comeback

Issue 1 (May 2025) - Influencer Marketing and the Creator Economy

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Issue 2 (November 2020) - The Reputation Economy

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Issue 2 (November 2019) - AI and the Machine Age of Marketing

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Issue 2 (October 2018) - IoT - Consumers and the Internet of Things

Issue 1 (May 2018) - Brand Risk Matters

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Issue 2 (November 2017) - The Connected Consumer

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Issue 2 (November 2016) - Marketing and Data Science

Issue 1 (May 2016) - Responsible Marketing

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Issue 2 (November 2015) - Marketing Meets Product Design

Issue 1 (May 2015) - Truly Accountable Marketing

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Issue 2 (November 2014) - Social Brand Engagement

Issue 1 (May 2014) - Emotions in Marketing

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Issue 2 (November 2009)

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7 articles

Open Access

|Jul 2014

Editorial

Hermann Diller

Open Access

|Jul 2014

Does Customer Satisfaction lead to an increased firm value?

Aksoy Lerzan, Bruce Cooil, Christopher Groening, Timothy L. Keiningham and Atakan Yalcin

Open Access

|Jul 2014

Preparing for the Adoption of the New Arrival

Raquel Castaño, Mita Sujan, Manish Kacker and Harish Sujan

Open Access

|Jul 2014

When 2 + 2 Is Not the Same as 1 + 3: Understanding Customer Reactions to Partitioned Prices

Rebecca W. Hamilton and Joydeep Srivastava

Open Access

|Jul 2014

Implementing profitability through a customer lifetime value management framework

V. Kumar, R. Venkatesan and B. Rajan

Open Access

|Jul 2014

Response Styles and how to Correct them

Bert Weijters, Maggie Geuens and Niels Schillewaert

Open Access

|Jul 2014

MIR talks to Professor Dr. Klaus Wübbenhorst, CEO, GfK SE

Hermann Diller

eISSN: 2628-166X|Language: English|Publication frequency: 2 times per year

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

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Volume 1 (2009): Issue 2 (Nov 2009)

All volumes and issues in this journal

Volume 18 (2026)

Volume 17 (2025)

Volume 16 (2024)

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)