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Volume 1 (2009): Issue 2 (November 2009) Cover

Volume 1 (2009): Issue 2 (Nov 2009)

NIM Marketing Intelligence Review
Open Access
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Issue 2 (November 2009)
Issue 1 (May 2009)
7 articles
Open Access
|Jul 2014
Editorial
Hermann Diller  
Open Access
|Jul 2014
Does Customer Satisfaction lead to an increased firm value?
Aksoy Lerzan,  Bruce Cooil,  Christopher Groening,  Timothy L. Keiningham and  Atakan Yalcin  
Open Access
|Jul 2014
Preparing for the Adoption of the New Arrival
Raquel Castaño,  Mita Sujan,  Manish Kacker and  Harish Sujan  
Open Access
|Jul 2014
When 2 + 2 Is Not the Same as 1 + 3: Understanding Customer Reactions to Partitioned Prices
Rebecca W. Hamilton and  Joydeep Srivastava  
Open Access
|Jul 2014
Implementing profitability through a customer lifetime value management framework
V. Kumar,  R. Venkatesan and  B. Rajan  
Open Access
|Jul 2014
Response Styles and how to Correct them
Bert Weijters,  Maggie Geuens and  Niels Schillewaert  
Open Access
|Jul 2014
MIR talks to Professor Dr. Klaus Wübbenhorst, CEO, GfK SE
Hermann Diller  
eISSN: 2628-166X|Language: English|Publication frequency: 2 times per year
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other
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