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Volume 13 (2021): Issue 1 (May 2021)

Open Access
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NIM Marketing Intelligence Review
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Issue 2 (November 2021) - Brand Activism
Issue 1 (May 2021) - The Dark Sides of Digital Marketing

9 articles
Open Access
|May 2021
Editorial
Caroline Wiertz  
Open Access
|May 2021
Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing
Caroline Wiertz and  Christine Kittinger-Rosanelli  
Open Access
|May 2021
Marketing Automation: Marketing Utopia or Marketing Dystopia?
Klaus Wertenbroch  
Open Access
|May 2021
Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes
Anja Lambrecht and  Catherine Tucker  
Open Access
|May 2021
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election
Raoul Kübler and  Koen Pauwels  
Open Access
|May 2021
Ghosts in the Dark: How to Prepare for Times of Hyper-Privacy
Felipe Thomaz  
Open Access
|May 2021
Instead of People Using Technology, Technology Is Using People
Douglas Rushkoff  
Open Access
|May 2021
The Illusion of Free Choice in the Age of Augmented Decisions
Fabian Buder,  Koen Pauwels and  Kairun Daikoku  
Open Access
|May 2021
Young but not Naive: Leaders of Tomorrow Expect Limits to Digital Freedom to Preserve Freedom
Claudia Gaspar and  Anja Dieckmann