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NIM Marketing Intelligence Review
Volume 13 (2021): Issue 1 (May 2021)
Volume 13 (2021): Issue 1 (May 2021)
NIM Marketing Intelligence Review
Open Access
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Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Issue 2 (November 2021) - Brand Activism
Issue 1 (May 2021) - The Dark Sides of Digital Marketing
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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9 articles
Open Access
|
May 2021
Abstract
Editorial
Caroline Wiertz
Open Access
|
May 2021
Abstract
Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing
Caroline Wiertz
and
Christine Kittinger-Rosanelli
Open Access
|
May 2021
Abstract
Marketing Automation: Marketing Utopia or Marketing Dystopia?
Klaus Wertenbroch
Open Access
|
May 2021
Abstract
Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes
Anja Lambrecht
and
Catherine Tucker
Open Access
|
May 2021
Abstract
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election
Raoul Kübler
and
Koen Pauwels
Open Access
|
May 2021
Abstract
Ghosts in the Dark: How to Prepare for Times of Hyper-Privacy
Felipe Thomaz
Open Access
|
May 2021
Abstract
Instead of People Using Technology, Technology Is Using People
Douglas Rushkoff
Open Access
|
May 2021
Abstract
The Illusion of Free Choice in the Age of Augmented Decisions
Fabian Buder
,
Koen Pauwels
and
Kairun Daikoku
Open Access
|
May 2021
Abstract
Young but not Naive: Leaders of Tomorrow Expect Limits to Digital Freedom to Preserve Freedom
Claudia Gaspar
and
Anja Dieckmann
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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