Skip to main content
Have a personal or library account? Click to login

Volume 2 (2010): Issue 1 (May 2010)

Open Access
Journal detailsArticles & issues
NIM Marketing Intelligence Review
Previous issue
Next issue

All volumes and issues in this journal

Issue 2 (November 2010)
Issue 1 (May 2010)

7 articles
Open Access
|Jul 2014
Editorial
  
Open Access
|Jul 2014
Doing Well While Doing Good. Linking A Social Cause To Product Promotions: Why It Works And How To Make It More Effective
 and    
Open Access
|Jul 2014
All Customers are Equal, but Some are More Equal Should Firms Prioritize their Customers ?
,   and    
Open Access
|Jul 2014
Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES
,   and    
Open Access
|Jul 2014
Getting Marketing back into the boardroom: The influence of the marketing department in companies today
 and    
Open Access
|Jul 2014
My customers are better than yours! On Reporting Customer Equity
,   and    
Open Access
|Jul 2014
MIR talks to Pieter Nota, Beiersdorf AG