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Volume 2 (2010): Issue 1 (May 2010) Cover

Volume 2 (2010): Issue 1 (May 2010)

NIM Marketing Intelligence Review
Open Access
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Issue 2 (November 2010)
Issue 1 (May 2010)

7 articles
Open Access
|Jul 2014
Editorial
H. Diller  
Open Access
|Jul 2014
Doing Well While Doing Good. Linking A Social Cause To Product Promotions: Why It Works And How To Make It More Effective
Ty Henderson and  Neeraj Arora  
Open Access
|Jul 2014
All Customers are Equal, but Some are More Equal Should Firms Prioritize their Customers ?
Christian Homburg,  Dirk Totzek and  Mathias Droll  
Open Access
|Jul 2014
Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES
Michael Trusov,  Randolph E. Bucklin and  Koen Pauwels  
Open Access
|Jul 2014
Getting Marketing back into the boardroom: The influence of the marketing department in companies today
Peter C. Verhoef and  Peter S.H. Leeflang  
Open Access
|Jul 2014
My customers are better than yours! On Reporting Customer Equity
Thorsten Wiesel,  Bernd Skiera and  Julián Villanueva  
Open Access
|Jul 2014
MIR talks to Pieter Nota, Beiersdorf AG
Hermann Diller  
eISSN: 2628-166X|Language: English|Publication frequency: 2 times per year
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other
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