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NIM Marketing Intelligence Review
Volume 6 (2014): Issue 2 (November 2014)
Volume 6 (2014): Issue 2 (Nov 2014)
NIM Marketing Intelligence Review
Open Access
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Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Issue 2 (November 2014) - Social Brand Engagement
Issue 1 (May 2014) - Emotions in Marketing
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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10 articles
Open Access
|
Nov 2014
Abstract
Editorial
Robert V. Kozinets
Open Access
|
Nov 2014
Abstract
Social Brand Engagement: A New Idea
Robert V. Kozinets
Open Access
|
Nov 2014
Abstract
The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders
Edward F. McQuarrie
and
Barbara J. Phillips
Open Access
|
Nov 2014
Abstract
Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity”
Robert V. Kozinets
and
Stefano Cerone
Open Access
|
Nov 2014
Abstract
Lost in Translation: The Social Shaping of Marketing Messaging
Robert V. Kozinets
,
Kristine de Valck
,
Andrea Wojnicki
and
Sarah J. S. Wilner
Open Access
|
Nov 2014
Abstract
Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web
John Deighton
and
Leora Kornfeld
Open Access
|
Nov 2014
Abstract
Participatory Culture: From Co-Creating Brand Meaning to Changing the World
Henry Jenkins
Open Access
|
Nov 2014
Abstract
For Us and by Us: The Charm and Power of Community Brands
Johann Füller
Open Access
|
Nov 2014
Abstract
Creating Sustainable Digital Experiences
Robert V. Kozinets
Open Access
|
Nov 2014
Abstract
Follow the Connections! Finding the Big Picture of Internet Communications
Axel Maireder
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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