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Volume 6 (2014): Issue 2 (November 2014) Cover

Volume 6 (2014): Issue 2 (Nov 2014)

NIM Marketing Intelligence Review
Open Access
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Issue 2 (November 2014) - Social Brand Engagement
Issue 1 (May 2014) - Emotions in Marketing

10 articles
Open Access
|Nov 2014
Editorial
Robert V. Kozinets  
Open Access
|Nov 2014
Social Brand Engagement: A New Idea
Robert V. Kozinets  
Open Access
|Nov 2014
The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders
Edward F. McQuarrie and  Barbara J. Phillips  
Open Access
|Nov 2014
Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity”
Robert V. Kozinets and  Stefano Cerone  
Open Access
|Nov 2014
Lost in Translation: The Social Shaping of Marketing Messaging
Robert V. Kozinets,  Kristine de Valck,  Andrea Wojnicki and  Sarah J. S. Wilner  
Open Access
|Nov 2014
Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web
John Deighton and  Leora Kornfeld  
Open Access
|Nov 2014
Participatory Culture: From Co-Creating Brand Meaning to Changing the World
Henry Jenkins  
Open Access
|Nov 2014
For Us and by Us: The Charm and Power of Community Brands
Johann Füller  
Open Access
|Nov 2014
Creating Sustainable Digital Experiences
Robert V. Kozinets  
Open Access
|Nov 2014
Follow the Connections! Finding the Big Picture of Internet Communications
Axel Maireder  
eISSN: 2628-166X|Language: English|Publication frequency: 2 times per year
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other
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