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Volume 11 (2019): Issue 1 (May 2019) Cover

Volume 11 (2019): Issue 1 (Apr 2019)

NIM Marketing Intelligence Review
Open Access
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Issue 2 (November 2019) - AI and the Machine Age of Marketing
Issue 1 (May 2019) - The Future of Retailing

9 articles
Open Access
|Apr 2019
Editorial
Open Access
|Apr 2019
Reinventing the Retailer: Retaining Relevance and Customer Access
Werner Reinartz  
Open Access
|Apr 2019
Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences
Venkat Ramaswamy and  Kerimcan Ozcan  
Open Access
|Apr 2019
Keeping Loyalty Programs Fit for the Digital Age
Matilda Dorotic  
Open Access
|Apr 2019
The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose
Werner Reinartz and  Nico Wiegand  
Open Access
|Apr 2019
Big Data and Analytics in Retailing
Venky Shankar  
Open Access
|Apr 2019
E-Commerce in a Physical Store: Which Retailing Technologies Add Real Value?
Peter Linzbach,  J. Jeffrey Inman and  Hristina Nikolova  
Open Access
|Apr 2019
Technologies Turning Future Brick-and-Mortar Stores into Data-Rich Environments
Fabian Buder,  Anja Dieckmann,  Holger Dietrich and  Julia Wieting  
Open Access
|Apr 2019
eBay: Transforming an Auction House into a Retailing Platform
eISSN: 2628-166X|Language: English|Publication frequency: 2 times per year
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other
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