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NIM Marketing Intelligence Review
Volume 3 (2011): Issue 2 (November 2011)
Volume 3 (2011): Issue 2 (Nov 2011)
NIM Marketing Intelligence Review
Open Access
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Volume 3 (2011)
Issue 2 (November 2011)
Issue 1 (May 2011)
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8 articles
Open Access
|
Jul 2014
Abstract
Editorial
Hermann Diller
Open Access
|
Jul 2014
Abstract
The “Risky” Side of Brand Equity: How Brands Reduce Capital Costs
Lopo Rego
,
Matthew T. Billett
and
Neil A. Morgan
Open Access
|
Jul 2014
Abstract
Preference Markets in New Product Development
Ely Dahan
,
Arina Soukhoroukova
and
Martin Spann
Open Access
|
Jul 2014
Abstract
Reducing Assortments without Losing Business: Key Lessons for Retailers and Manufacturers
Laurens Sloot
and
Peter Verhoef
Open Access
|
Jul 2014
Abstract
Turning Employees Into Brand Champions: LEADERSHIP STYLE MAKES A DIFFERENCE
Felicitas M. Morhart
,
Walter Herzog
and
Torsten Tomczak
Open Access
|
Jul 2014
Abstract
SHOULD TOP MANAGEMENT GET INVOLVED IN MARKET INFORMATION COLLECTION EFFORTS?
Nukhet Harmancioglu
,
Amir Grinstein
and
Arieh Goldman
Open Access
|
Jul 2014
Abstract
Different Channel – Different Price? INVESTIGATING THE PRACTICE OF MULTI-CHANNEL PRICE DIFFERENTIATION
Christine Eckert
Open Access
|
Jul 2014
Abstract
MIR TALKS TO HUBERTINE UNDERBERG-RUDER, PRESIDENT OF THE BOARD OF DIRECTORS, UNDERBERG AG
Hermann Diller
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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