Volume 3 (2011): Issue 2 (Nov 2011)

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NIM Marketing Intelligence Review

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Issue 1 (May 2026) - AI in Market Research

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Issue 2 (November 2025) - Beyond the 4 Ps – Marketing’s Strategic Comeback

Issue 1 (May 2025) - Influencer Marketing and the Creator Economy

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Issue 2 (November 2024) - Platform Business

Issue 1 (May 2024) - Generative AI – Reshaping the Marketing Landscape

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Issue 2 (November 2023) - Virtual Consumer Experiences

Issue 1 (May 2023) - Marketing Dashboards – The Next Generation

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Issue 2 (November 2022) - MarTech and SalesTech

Issue 1 (April 2022) - Conscious Consumption

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Issue 2 (November 2021) - Brand Activism

Issue 1 (May 2021) - The Dark Sides of Digital Marketing

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Issue 2 (November 2020) - The Reputation Economy

Issue 1 (May 2020) - Crowd Innovation: Hype or Help

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Issue 2 (November 2019) - AI and the Machine Age of Marketing

Issue 1 (May 2019) - The Future of Retailing

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Issue 2 (October 2018) - IoT - Consumers and the Internet of Things

Issue 1 (May 2018) - Brand Risk Matters

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Issue 2 (November 2017) - The Connected Consumer

Issue 1 (May 2017) - Digital Transformation

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Issue 2 (November 2016) - Marketing and Data Science

Issue 1 (May 2016) - Responsible Marketing

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Issue 2 (November 2015) - Marketing Meets Product Design

Issue 1 (May 2015) - Truly Accountable Marketing

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Issue 2 (November 2014) - Social Brand Engagement

Issue 1 (May 2014) - Emotions in Marketing

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Issue 2 (November 2013)

Issue 1 (May 2013)

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Issue 2 (November 2012)

Issue 1 (May 2012)

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Issue 2 (November 2011)

Issue 1 (May 2011)

Issue 2 (November 2011)

Issue 1 (May 2011)

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Issue 2 (November 2010)

Issue 1 (May 2010)

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Issue 2 (November 2009)

Issue 1 (May 2009)

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8 articles

Open Access

|Jul 2014

Editorial

Hermann Diller

Open Access

|Jul 2014

The “Risky” Side of Brand Equity: How Brands Reduce Capital Costs

Lopo Rego, Matthew T. Billett and Neil A. Morgan

Open Access

|Jul 2014

Preference Markets in New Product Development

Ely Dahan, Arina Soukhoroukova and Martin Spann

Open Access

|Jul 2014

Reducing Assortments without Losing Business: Key Lessons for Retailers and Manufacturers

Laurens Sloot and Peter Verhoef

Open Access

|Jul 2014

Turning Employees Into Brand Champions: LEADERSHIP STYLE MAKES A DIFFERENCE

Felicitas M. Morhart, Walter Herzog and Torsten Tomczak

Open Access

|Jul 2014

SHOULD TOP MANAGEMENT GET INVOLVED IN MARKET INFORMATION COLLECTION EFFORTS?

Nukhet Harmancioglu, Amir Grinstein and Arieh Goldman

Open Access

|Jul 2014

Different Channel – Different Price? INVESTIGATING THE PRACTICE OF MULTI-CHANNEL PRICE DIFFERENTIATION

Christine Eckert

Open Access

|Jul 2014

MIR TALKS TO HUBERTINE UNDERBERG-RUDER, PRESIDENT OF THE BOARD OF DIRECTORS, UNDERBERG AG

Hermann Diller

eISSN: 2628-166X|Language: English|Publication frequency: 2 times per year

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

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Volume 3 (2011): Issue 2 (Nov 2011)

All volumes and issues in this journal

Volume 18 (2026)

Volume 17 (2025)

Volume 16 (2024)

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)