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Volume 15 (2023): Issue 2 (Oct 2023)

Open Access
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NIM Marketing Intelligence Review
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Issue 2 (November 2023) - Virtual Consumer Experiences
Issue 1 (May 2023) - Marketing Dashboards – The Next Generation

9 articles
Open Access
|Oct 2023
Editorial: Virtual Consumer Experiences
Jella Pfeiffer  
Open Access
|Oct 2023
From E-Commerce to Virtual Commerce: The Exciting Opportunities of Virtual Shopping
Jella Pfeiffer  
Open Access
|Oct 2023
In Search of a Head Start: Marketing Opportunities in the Metaverse
Yogesh K. Dwivedi and  Laurie Hughes  
Open Access
|Oct 2023
Boosting Brands with Augmented Reality: Why and When it Works
Philipp A. Rauschnabel  
Open Access
|Oct 2023
Closing the Customer Imagination Gap with Augmented and Virtual Reality
Tim Hilken,  Jonas Heller and  Dominik Mahr  
Open Access
|Oct 2023
The Homunculus in the Metaverse: Is Virtual Reality Prepared for Our SevenSenses?
Thies Pfeiffer  
Open Access
|Oct 2023
Neuroscience Goes Virtual: How to Measure Consumers‘ Responses in Extended Realities
Enrique Bigné  
Open Access
|Oct 2023
Eye Contact Matters for Consumer Trust – Even with Robots
Carolin Kaiser,  René Schallner and  Vladimir Manewitsch  
Open Access
|Oct 2023
Diving into a New Reality: How Immersive Experiences along the Customer Journey Succeed
Jella Pfeiffer and  Julian Weiss