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NIM Marketing Intelligence Review
Volume 15 (2023): Issue 2 (November 2023)
Volume 15 (2023): Issue 2 (Oct 2023)
NIM Marketing Intelligence Review
Open Access
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NIM Marketing Intelligence Review
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All volumes and issues in this journal
Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Issue 2 (November 2023) - Virtual Consumer Experiences
Issue 1 (May 2023) - Marketing Dashboards – The Next Generation
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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9 articles
Open Access
|
Oct 2023
Abstract
Editorial: Virtual Consumer Experiences
Jella Pfeiffer
Open Access
|
Oct 2023
Abstract
From E-Commerce to Virtual Commerce: The Exciting Opportunities of Virtual Shopping
Jella Pfeiffer
Open Access
|
Oct 2023
Abstract
In Search of a Head Start: Marketing Opportunities in the Metaverse
Yogesh K. Dwivedi
and
Laurie Hughes
Open Access
|
Oct 2023
Abstract
Boosting Brands with Augmented Reality: Why and When it Works
Philipp A. Rauschnabel
Open Access
|
Oct 2023
Abstract
Closing the Customer Imagination Gap with Augmented and Virtual Reality
Tim Hilken
,
Jonas Heller
and
Dominik Mahr
Open Access
|
Oct 2023
Abstract
The Homunculus in the Metaverse: Is Virtual Reality Prepared for Our SevenSenses?
Thies Pfeiffer
Open Access
|
Oct 2023
Abstract
Neuroscience Goes Virtual: How to Measure Consumers‘ Responses in Extended Realities
Enrique Bigné
Open Access
|
Oct 2023
Abstract
Eye Contact Matters for Consumer Trust – Even with Robots
Carolin Kaiser
,
René Schallner
and
Vladimir Manewitsch
Open Access
|
Oct 2023
Abstract
Diving into a New Reality: How Immersive Experiences along the Customer Journey Succeed
Jella Pfeiffer
and
Julian Weiss
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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