Skip to main content
Have a personal or library account? Click to login

Volume 6 (2014): Issue 1 (May 2014)

Open Access
Journal detailsArticles & issues
NIM Marketing Intelligence Review
Previous issue
Next issue

All volumes and issues in this journal

Issue 2 (November 2014) - Social Brand Engagement
Issue 1 (May 2014) - Emotions in Marketing

9 articles
Open Access
|Jul 2014
Editorial
  
Open Access
|Jul 2014
No Motion without Emotion: Getting Started with Hard Facts on a Soft Topic
  
Open Access
|Jul 2014
Stressed Out: How Stress Develops and How to Cope with it
 and    
Open Access
|Jul 2014
Feels Right … Go Ahead? When to Trust Your Feelings in Judgments and Decisions
  
Open Access
|Jul 2014
Breaking Up is Hard to Do: The Ups and Downs of Divorcing Brands
  
Open Access
|Jul 2014
There´s No Passion; I Need Passion: Why Some Brands Excite Consumers So Much
  
Open Access
|Jul 2014
Do Pleasant Emotional Ads Make Consumers Like Your Brand More?
,   and    
Open Access
|Jul 2014
Success with pleasure: MIR interview with Helmut Meysenburg, Head of Brand Strategies, Market Research and Competition at BMW Group
Open Access
|Jul 2014
Writ Large on Your Face: Observing Emotions Using Automatic Facial Analysis
 and    
eISSN: 2628-166X (formerly 1865-5866)|Language: English|Publication frequency: 2 times per year
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other
Journal RSS Feed