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Volume 6 (2014): Issue 1 (May 2014)

Open Access
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NIM Marketing Intelligence Review
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Issue 2 (November 2014) - Social Brand Engagement
Issue 1 (May 2014) - Emotions in Marketing

9 articles
Open Access
|Jul 2014
Editorial
Andrea Gröppel-Klein  
Open Access
|Jul 2014
No Motion without Emotion: Getting Started with Hard Facts on a Soft Topic
Andrea Gröppel-Klein  
Open Access
|Jul 2014
Stressed Out: How Stress Develops and How to Cope with it
Marcello Mortillaro and  Klaus R. Scherer  
Open Access
|Jul 2014
Feels Right … Go Ahead? When to Trust Your Feelings in Judgments and Decisions
Michel Tuan Pham  
Open Access
|Jul 2014
Breaking Up is Hard to Do: The Ups and Downs of Divorcing Brands
Susan Fournier  
Open Access
|Jul 2014
There´s No Passion; I Need Passion: Why Some Brands Excite Consumers So Much
Andrea Hemetsberger  
Open Access
|Jul 2014
Do Pleasant Emotional Ads Make Consumers Like Your Brand More?
Maggie Geuens,  Patrick De Pelsmacker and  Michel Tuan Pham  
Open Access
|Jul 2014
Success with pleasure: MIR interview with Helmut Meysenburg, Head of Brand Strategies, Market Research and Competition at BMW Group
Open Access
|Jul 2014
Writ Large on Your Face: Observing Emotions Using Automatic Facial Analysis
Anja Dieckmann and  Matthias Unfried