NIM Marketing Intelligence Review Feed https://sciendo.com/journal/NIMMIR Sciendo RSS Feed for NIM Marketing Intelligence Review Sun, 10 May 2026 13:18:17 GMT https://validator.w3.org/feed/docs/rss2.html https://github.com/jpmonette/feed NIM Marketing Intelligence Review Feed https://sciendo-parsed.s3.eu-central-1.amazonaws.com/64725a11215d2f6c89dc5140/cover-image.jpg https://sciendo.com/journal/NIMMIR All rights reserved 2026, Nuremberg Institute for Market Decisions <![CDATA[Human-AI Hybrids: The New Power in Marketing Research]]> https://sciendo.com/article/10.2478/nimmir-2026-0006 https://sciendo.com/article/10.2478/nimmir-2026-0006 Wed, 08 Apr 2026 00:00:00 GMT ARTICLE <![CDATA[To Boldly Go Where No Research Has Gone Before: AI in Marketing Intelligence]]> https://sciendo.com/article/10.2478/nimmir-2026-0002 https://sciendo.com/article/10.2478/nimmir-2026-0002 Wed, 08 Apr 2026 00:00:00 GMT ARTICLE <![CDATA[Between Surveys and Depth: How AI Is Rewiring Qualitative Research]]> https://sciendo.com/article/10.2478/nimmir-2026-0009 https://sciendo.com/article/10.2478/nimmir-2026-0009 Wed, 08 Apr 2026 00:00:00 GMT ARTICLE <![CDATA[A New Frontier of Understanding: Where Generative AI Adds Real Value in Consumer Research]]> https://sciendo.com/article/10.2478/nimmir-2026-0003 https://sciendo.com/article/10.2478/nimmir-2026-0003 Wed, 08 Apr 2026 00:00:00 GMT ARTICLE <![CDATA[Leaving Insight to Digital Twins? Promise, Progress and Limits of Synthetic Respondents]]> https://sciendo.com/article/10.2478/nimmir-2026-0008 https://sciendo.com/article/10.2478/nimmir-2026-0008 Wed, 08 Apr 2026 00:00:00 GMT ARTICLE <![CDATA[New Tools, New Roles: A Manager’s Guide to Harnessing Generative AI for Marketing Insight]]> https://sciendo.com/article/10.2478/nimmir-2026-0005 https://sciendo.com/article/10.2478/nimmir-2026-0005 Wed, 08 Apr 2026 00:00:00 GMT ARTICLE <![CDATA[Smarter Idea Selection: Turning Idea Overload into Innovation Advantage]]> https://sciendo.com/article/10.2478/nimmir-2026-0007 https://sciendo.com/article/10.2478/nimmir-2026-0007 Wed, 08 Apr 2026 00:00:00 GMT ARTICLE <![CDATA[Editorial]]> https://sciendo.com/article/10.2478/nimmir-2026-0001 https://sciendo.com/article/10.2478/nimmir-2026-0001 Wed, 08 Apr 2026 00:00:00 GMT ARTICLE <![CDATA[Your Next Respondent Might Be an LLM: Guidelines for Using Silicon Samples in Marketing Research]]> https://sciendo.com/article/10.2478/nimmir-2026-0004 https://sciendo.com/article/10.2478/nimmir-2026-0004 Wed, 08 Apr 2026 00:00:00 GMT ARTICLE <![CDATA[(Re)Claiming Marketing's Strategic Role: Get the Board on Board!]]> https://sciendo.com/article/10.2478/nimmir-2025-0014 https://sciendo.com/article/10.2478/nimmir-2025-0014 Tue, 28 Oct 2025 00:00:00 GMT ARTICLE <![CDATA[From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes]]> https://sciendo.com/article/10.2478/nimmir-2025-0012 https://sciendo.com/article/10.2478/nimmir-2025-0012 Tue, 28 Oct 2025 00:00:00 GMT ARTICLE <![CDATA[Marketing Excellence: The Organic Growth Playbook for the Digital Age]]> https://sciendo.com/article/10.2478/nimmir-2025-0016 https://sciendo.com/article/10.2478/nimmir-2025-0016 Tue, 28 Oct 2025 00:00:00 GMT ARTICLE <![CDATA[The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI]]> https://sciendo.com/article/10.2478/nimmir-2025-0015 https://sciendo.com/article/10.2478/nimmir-2025-0015 Tue, 28 Oct 2025 00:00:00 GMT ARTICLE <![CDATA[Editorial]]> https://sciendo.com/article/10.2478/nimmir-2025-0010 https://sciendo.com/article/10.2478/nimmir-2025-0010 Tue, 28 Oct 2025 00:00:00 GMT ARTICLE <![CDATA[Aspirations in Marketing? Pick the Right Company!]]> https://sciendo.com/article/10.2478/nimmir-2025-0013 https://sciendo.com/article/10.2478/nimmir-2025-0013 Tue, 28 Oct 2025 00:00:00 GMT ARTICLE <![CDATA[Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape]]> https://sciendo.com/article/10.2478/nimmir-2025-0011 https://sciendo.com/article/10.2478/nimmir-2025-0011 Tue, 28 Oct 2025 00:00:00 GMT ARTICLE <![CDATA[Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence]]> https://sciendo.com/article/10.2478/nimmir-2025-0017 https://sciendo.com/article/10.2478/nimmir-2025-0017 Tue, 28 Oct 2025 00:00:00 GMT ARTICLE <![CDATA[Driven by Marketing: Thriving for Over 300 Years]]> https://sciendo.com/article/10.2478/nimmir-2025-0018 https://sciendo.com/article/10.2478/nimmir-2025-0018 Tue, 28 Oct 2025 00:00:00 GMT ARTICLE <![CDATA[When Fans Become Anti-Fans: How to Navigate Negative Influencer–Follower Relationships]]> https://sciendo.com/article/10.2478/nimmir-2025-0005 https://sciendo.com/article/10.2478/nimmir-2025-0005 Sat, 19 Apr 2025 00:00:00 GMT ARTICLE <![CDATA[The Next Age of Retailing: Learning from Influencers’ Strategies]]> https://sciendo.com/article/10.2478/nimmir-2025-0003 https://sciendo.com/article/10.2478/nimmir-2025-0003 Sat, 19 Apr 2025 00:00:00 GMT ARTICLE