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Volume 16 (2024): Issue 2 (Nov 2024)

Open Access
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NIM Marketing Intelligence Review
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Issue 2 (November 2024) - Platform Business
Issue 1 (May 2024) - Generative AI – Reshaping the Marketing Landscape

9 articles
Open Access
|Oct 2024
Editorial
Andrei Hagiu and  Bobby Zhou  
Open Access
|Oct 2024
Transforming Products into Platforms: Unearthing New Avenues for Business Innovation
Andrei Hagiu and  Bobby Zhou  
Open Access
|Oct 2024
Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD
Hemant K. Bhargava,  Jan Krämer and  Abhinav Kishore  
Open Access
|Oct 2024
Chinese and US Digital Platforms: Exploring Key Differences in Strategies
Xiaoquan (Michael) Zhang  
Open Access
|Oct 2024
Big Tech Platforms: What Are the Limits to “Big Brother” Surveillance and Influence?
Annabelle Gawer  
Open Access
|Oct 2024
Mastering the Digital Regulatory Maze: Strategies for Marketing Success in a Complex Landscape
Daniel Sokol  
Open Access
|Oct 2024
Web3 and the Future of the Digital Platform Economy: The Tricky Business of Finding the “Just Right” Level of Decentralization
Hanna Halaburda and  Daniel Obermeier  
Open Access
|Oct 2024
Responsible Platforms: Aiming for Social Value Rather than Scale
Giana Eckhardt,  Aleksandrina Atanasova,  Mikko Laamanen and  Christine Kittinger-Rosanelli  
Open Access
|Oct 2024
Make Your Dream Events Real: Creating Value by Connecting the Event Industry with Its Consumers: Interview with Julie Roth Novack, CEO and Cofounder of PartySlate