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Volume 5 (2013): Issue 2 (Nov 2013)

Open Access
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NIM Marketing Intelligence Review
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Issue 2 (November 2013)
Issue 1 (May 2013)

10 articles
Open Access
|Jul 2014
Editorial
Hermann Diller  
Open Access
|Jul 2014
Positive, Negative or Not at All? What Drives Consumers to Post (Accurate) Product Reviews?
Wendy W. Moe and  David A. Schweidel  
Open Access
|Jul 2014
User-Generated Content and Stock Performance: Does Online Chatter Matter?
Gerard J. Tellis and  Seshadri Tirunillai  
Open Access
|Jul 2014
Designing Viral Product Features for Broader Reach
Sinan Aral and  Dylan Walker  
Open Access
|Jul 2014
Brand Communication with Branded Smartphone Apps: First Insights on Possibilities and Limits
Steven Bellman,  Shiree Treleaven-Hassard,  Jennifer A. Robinson,  Duane Varan and  Robert F. Potter  
Open Access
|Jul 2014
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
Jill Avery,  Thomas J. Steenburgh,  John Deighton and  Mary Caravella  
Open Access
|Jul 2014
Buying in Multiple Stores: Shopping Strategies Beyond Price Promotions and Their Effects on Store Competition
Els Gijsbrechts,  Katia Campo and  Patricia Nisol  
Open Access
|Jul 2014
If You Go, I Will Follow … Social Effects on the Decision to Terminate a Service
Irit Nitzan and  Barak Libai  
Open Access
|Jul 2014
Identifying Metrics That Matter: What Are the Real Key Performance Indicators (KPIs) That Drive Consumer Behavior?
Martin R. Lautman and  Koen Pauwels  
Open Access
|Jul 2014
Branded Apps – Worth the Effort?
MIR Editors