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Volume 5 (2013): Issue 2 (Nov 2013)

Open Access
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NIM Marketing Intelligence Review
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Issue 2 (November 2013)
Issue 1 (May 2013)

10 articles
Open Access
|Jul 2014
Editorial
  
Open Access
|Jul 2014
Positive, Negative or Not at All? What Drives Consumers to Post (Accurate) Product Reviews?
 and    
Open Access
|Jul 2014
User-Generated Content and Stock Performance: Does Online Chatter Matter?
 and    
Open Access
|Jul 2014
Designing Viral Product Features for Broader Reach
 and    
Open Access
|Jul 2014
Brand Communication with Branded Smartphone Apps: First Insights on Possibilities and Limits
,  ,  ,   and    
Open Access
|Jul 2014
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
,  ,   and    
Open Access
|Jul 2014
Buying in Multiple Stores: Shopping Strategies Beyond Price Promotions and Their Effects on Store Competition
,   and    
Open Access
|Jul 2014
If You Go, I Will Follow … Social Effects on the Decision to Terminate a Service
 and    
Open Access
|Jul 2014
Identifying Metrics That Matter: What Are the Real Key Performance Indicators (KPIs) That Drive Consumer Behavior?
 and    
Open Access
|Jul 2014
Branded Apps – Worth the Effort?
  
eISSN: 2628-166X (formerly 1865-5866)|Language: English|Publication frequency: 2 times per year
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other
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