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NIM Marketing Intelligence Review
Volume 5 (2013): Issue 2 (November 2013)
Volume 5 (2013): Issue 2 (Nov 2013)
NIM Marketing Intelligence Review
Open Access
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Volume 17 (2025)
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Volume 12 (2020)
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Volume 10 (2018)
Volume 9 (2017)
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Issue 2 (November 2013)
Issue 1 (May 2013)
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10 articles
Open Access
|
Jul 2014
Abstract
Editorial
Hermann Diller
Open Access
|
Jul 2014
Abstract
Positive, Negative or Not at All? What Drives Consumers to Post (Accurate) Product Reviews?
Wendy W. Moe
and
David A. Schweidel
Open Access
|
Jul 2014
Abstract
User-Generated Content and Stock Performance: Does Online Chatter Matter?
Gerard J. Tellis
and
Seshadri Tirunillai
Open Access
|
Jul 2014
Abstract
Designing Viral Product Features for Broader Reach
Sinan Aral
and
Dylan Walker
Open Access
|
Jul 2014
Abstract
Brand Communication with Branded Smartphone Apps: First Insights on Possibilities and Limits
Steven Bellman
,
Shiree Treleaven-Hassard
,
Jennifer A. Robinson
,
Duane Varan
and
Robert F. Potter
Open Access
|
Jul 2014
Abstract
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
Jill Avery
,
Thomas J. Steenburgh
,
John Deighton
and
Mary Caravella
Open Access
|
Jul 2014
Abstract
Buying in Multiple Stores: Shopping Strategies Beyond Price Promotions and Their Effects on Store Competition
Els Gijsbrechts
,
Katia Campo
and
Patricia Nisol
Open Access
|
Jul 2014
Abstract
If You Go, I Will Follow … Social Effects on the Decision to Terminate a Service
Irit Nitzan
and
Barak Libai
Open Access
|
Jul 2014
Abstract
Identifying Metrics That Matter: What Are the Real Key Performance Indicators (KPIs) That Drive Consumer Behavior?
Martin R. Lautman
and
Koen Pauwels
Open Access
|
Jul 2014
Abstract
Branded Apps – Worth the Effort?
MIR Editors
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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