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Volume 10 (2018): Issue 2 (Oct 2018)

Open Access
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NIM Marketing Intelligence Review
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Issue 2 (October 2018) - IoT - Consumers and the Internet of Things
Issue 1 (May 2018) - Brand Risk Matters

9 articles
Open Access
|Oct 2018
Editorial: Consumers and the Internet of Things
Donna L. Hoffman and  Thomas P. Novak  
Open Access
|Oct 2018
The Path of Emergent Experience in the Consumer IoT: From Early Adoption to Radical Changes in Consumers’ Lives
Donna L. Hoffman and  Thomas P. Novak  
Open Access
|Oct 2018
Amazing Machines and the Quest for Meaning in Consumption
Stefano Puntoni  
Open Access
|Oct 2018
IoT Stories: The Good, the Bad and the Freaky
Markus Giesler and  Eileen Fischer  
Open Access
|Oct 2018
Internet of Things: How to Avoid Short-Term Errors and Ensure Lasting Adoption
Larry Downes  
Open Access
|Oct 2018
The Complex Network of Things: When Technology is Making the Deal
William Rand  
Open Access
|Oct 2018
Internet of Things – Will Humans be Replaced or Augmented?
Paul A. Pavlou  
Open Access
|Oct 2018
Connecting Everything With Everything: The Sky is the Limit. Interview with Linden Tibbets, Co-founder and CEO of the services platform IFTTT, San Francisco, CA, USA
Donna Hoffman,  Tom Novak and  Linden Tibbets  
Open Access
|Oct 2018
Connecting the World and Reinventing Customer Centricity
Rudolf Aunkofer