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NIM Marketing Intelligence Review
Volume 10 (2018): Issue 2 (October 2018)
Volume 10 (2018): Issue 2 (Oct 2018)
NIM Marketing Intelligence Review
Open Access
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Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Issue 2 (October 2018) - IoT - Consumers and the Internet of Things
Issue 1 (May 2018) - Brand Risk Matters
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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9 articles
Open Access
|
Oct 2018
Abstract
Editorial: Consumers and the Internet of Things
Donna L. Hoffman
and
Thomas P. Novak
Open Access
|
Oct 2018
Abstract
The Path of Emergent Experience in the Consumer IoT: From Early Adoption to Radical Changes in Consumers’ Lives
Donna L. Hoffman
and
Thomas P. Novak
Open Access
|
Oct 2018
Abstract
Amazing Machines and the Quest for Meaning in Consumption
Stefano Puntoni
Open Access
|
Oct 2018
Abstract
IoT Stories: The Good, the Bad and the Freaky
Markus Giesler
and
Eileen Fischer
Open Access
|
Oct 2018
Abstract
Internet of Things: How to Avoid Short-Term Errors and Ensure Lasting Adoption
Larry Downes
Open Access
|
Oct 2018
Abstract
The Complex Network of Things: When Technology is Making the Deal
William Rand
Open Access
|
Oct 2018
Abstract
Internet of Things – Will Humans be Replaced or Augmented?
Paul A. Pavlou
Open Access
|
Oct 2018
Abstract
Connecting Everything With Everything: The Sky is the Limit. Interview with Linden Tibbets, Co-founder and CEO of the services platform IFTTT, San Francisco, CA, USA
Donna Hoffman
,
Tom Novak
and
Linden Tibbets
Open Access
|
Oct 2018
Abstract
Connecting the World and Reinventing Customer Centricity
Rudolf Aunkofer
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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