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NIM Marketing Intelligence Review
Volume 9 (2017): Issue 2 (November 2017)
Volume 9 (2017): Issue 2 (Nov 2017)
NIM Marketing Intelligence Review
Open Access
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NIM Marketing Intelligence Review
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Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Issue 2 (November 2017) - The Connected Consumer
Issue 1 (May 2017) - Digital Transformation
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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9 articles
Open Access
|
Oct 2017
Abstract
Editorial: Connected Consumer
Andrew T. Stephen
Open Access
|
Oct 2017
Abstract
Here Comes the Hyper-Connected Augmented Consumer
Andrew T. Stephen
Open Access
|
Oct 2017
Abstract
The Medium Shapes the Message: The Surprising Negative Spin of Close Friends’ Word-of-Mouth
David Dubois
Open Access
|
Oct 2017
Abstract
Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product
Yakov Bart
Open Access
|
Oct 2017
Abstract
Social TV: How Social Media Activity Interacts With TV Advertising
Beth L. Fossen
and
David A. Schweidel
Open Access
|
Oct 2017
Abstract
Increasing the Effectiveness of Mobile Advertising by Using Contextual Information
Michelle Andrews
Open Access
|
Oct 2017
Abstract
Seeding on Moving Ground: How Understanding Network Instability Can Improve Message Dissemination
Lev Muchnik
and
Jacob Goldenberg
Open Access
|
Oct 2017
Abstract
Recreating Intimacy With Connected Consumers
Andrew Stephen
and
Yasmeen Ahmad
Open Access
|
Oct 2017
Abstract
Brand Communication in a Digitalized World
Robert Kecskes
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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