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Volume 9 (2017): Issue 2 (November 2017) Cover

Volume 9 (2017): Issue 2 (Nov 2017)

NIM Marketing Intelligence Review
Open Access
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Issue 2 (November 2017) - The Connected Consumer
Issue 1 (May 2017) - Digital Transformation

9 articles
Open Access
|Oct 2017
Editorial: Connected Consumer
Andrew T. Stephen  
Open Access
|Oct 2017
Here Comes the Hyper-Connected Augmented Consumer
Andrew T. Stephen  
Open Access
|Oct 2017
The Medium Shapes the Message: The Surprising Negative Spin of Close Friends’ Word-of-Mouth
David Dubois  
Open Access
|Oct 2017
Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product
Yakov Bart  
Open Access
|Oct 2017
Social TV: How Social Media Activity Interacts With TV Advertising
Beth L. Fossen and  David A. Schweidel  
Open Access
|Oct 2017
Increasing the Effectiveness of Mobile Advertising by Using Contextual Information
Michelle Andrews  
Open Access
|Oct 2017
Seeding on Moving Ground: How Understanding Network Instability Can Improve Message Dissemination
Lev Muchnik and  Jacob Goldenberg  
Open Access
|Oct 2017
Recreating Intimacy With Connected Consumers
Andrew Stephen and  Yasmeen Ahmad  
Open Access
|Oct 2017
Brand Communication in a Digitalized World
Robert Kecskes  
eISSN: 2628-166X|Language: English|Publication frequency: 2 times per year
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other
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