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NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
Volume 14 (2022): Issue 2 (Oct 2022)
NIM Marketing Intelligence Review
Open Access
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Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Issue 2 (November 2022) - MarTech and SalesTech
Issue 1 (April 2022) - Conscious Consumption
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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9 articles
Open Access
|
Oct 2022
Abstract
Editorial
Bernd Skiera
Open Access
|
Oct 2022
Abstract
Challenges of Marketing Automation: Linking MarTech & SalesTech
Bernd Skiera
Open Access
|
Oct 2022
Abstract
Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment
Andy Lark
and
André Bonfrer
Open Access
|
Oct 2022
Abstract
Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs
Stefano Puntoni
,
Rebecca Walker Reczek
,
Markus Giesler
and
Simona Botti
Open Access
|
Oct 2022
Abstract
Building a Revenue Engine – Scaling Up Sales Automation
Emma Storbacka
and
Kaj Storbacka
Open Access
|
Oct 2022
Abstract
The Robot and I: The Rise of Hybrid ServiceTeams
Jochen Wirtz
,
Stefanie Paluch
and
Werner Kunz
Open Access
|
Oct 2022
Abstract
Metaverse Marketing
Thorsten Hennig-Thurau
and
Björn Ognibeni
Open Access
|
Oct 2022
Abstract
The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making
Nina Hesel
,
Fabian Buder
and
Matthias Unfried
Open Access
|
Oct 2022
Abstract
The Role of Technology in Modern Marketing
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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