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Volume 14 (2022): Issue 2 (November 2022) Cover

Volume 14 (2022): Issue 2 (Oct 2022)

NIM Marketing Intelligence Review
Open Access
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Issue 2 (November 2022) - MarTech and SalesTech
Issue 1 (April 2022) - Conscious Consumption

9 articles
Open Access
|Oct 2022
Editorial
Bernd Skiera  
Open Access
|Oct 2022
Challenges of Marketing Automation: Linking MarTech & SalesTech
Bernd Skiera  
Open Access
|Oct 2022
Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment
Andy Lark and  André Bonfrer  
Open Access
|Oct 2022
Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs
Stefano Puntoni,  Rebecca Walker Reczek,  Markus Giesler and  Simona Botti  
Open Access
|Oct 2022
Building a Revenue Engine – Scaling Up Sales Automation
Emma Storbacka and  Kaj Storbacka  
Open Access
|Oct 2022
The Robot and I: The Rise of Hybrid ServiceTeams
Jochen Wirtz,  Stefanie Paluch and  Werner Kunz  
Open Access
|Oct 2022
Metaverse Marketing
Thorsten Hennig-Thurau and  Björn Ognibeni  
Open Access
|Oct 2022
The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making
Nina Hesel,  Fabian Buder and  Matthias Unfried  
Open Access
|Oct 2022
The Role of Technology in Modern Marketing
eISSN: 2628-166X|Language: English|Publication frequency: 2 times per year
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other
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