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Volume 8 (2016): Issue 2 (November 2016) Cover

Volume 8 (2016): Issue 2 (Nov 2016)

NIM Marketing Intelligence Review
Open Access
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Issue 2 (November 2016) - Marketing and Data Science
Issue 1 (May 2016) - Responsible Marketing

9 articles
Open Access
|Oct 2016
Editorial
Bernd Skiera  
Open Access
|Oct 2016
Data, Data and Even More Data: Harvesting Insights From the Data Jungle
Bernd Skiera  
Open Access
|Oct 2016
Marketing and Data Science: Together the Future is Ours
Pradeep Chintagunta,  Dominique M. Hanssens and  John R. Hauser  
Open Access
|Oct 2016
On Storks and Babies: Correlation, Causality and Field Experiments
Anja Lambrecht and  Catherine E. Tucker  
Open Access
|Oct 2016
Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions
Martin Spann,  Dominik Molitor and  Stephan Daurer  
Open Access
|Oct 2016
Using Big Data for Online Advertising Without Wastage: Wishful Dream, Nightmare or Reality?
Mark Grether  
Open Access
|Oct 2016
The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive
Katherine N. Lemon  
Open Access
|Oct 2016
Data Analysis Trumps Specialist Advice: How Direct Banks Function
Bernd Skiera  
Open Access
|Oct 2016
Big Data in Market Research: Why More Data Does Not Automatically Mean Better Information
Volker Bosch  
eISSN: 2628-166X|Language: English|Publication frequency: 2 times per year
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other
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