Skip to main content
Have a personal or library account? Click to login

Volume 7 (2015): Issue 1 (May 2015)

Open Access
Journal detailsArticles & issues
NIM Marketing Intelligence Review
Previous issue
Next issue

All volumes and issues in this journal

Issue 2 (November 2015) - Marketing Meets Product Design
Issue 1 (May 2015) - Truly Accountable Marketing

9 articles
Open Access
|Apr 2015
Editorial
Open Access
|Apr 2015
Truly Accountable Marketing: The Right Metrics for the Right Results
Koen Pauwels  
Open Access
|Apr 2015
Marketing and Organic Revenue Growth
Donald R. Lehmann  
Open Access
|Apr 2015
Closing the Gap between Marketing and Finance: The Link to Driving Wise Marketing Investment
David J. Reibstein  
Open Access
|Apr 2015
Mind-Set Metrics: Consumer Attitudes and the Bottom Line
Shuba Srinivasan  
Open Access
|Apr 2015
True Synergy for Real Effects: How to Control Integrated Marketing Successfully
Prasad A. Naik and  Kay Peters  
Open Access
|Apr 2015
Keeps Working and Working and Working … The Long-Term Impact of Advertising
Dominique Hanssens  
Open Access
|Apr 2015
From Metrics to Action - Interview with Nicholas Chesterton, Unilever
Open Access
|Apr 2015
The Long-Term ROI of TV Advertising in a Digital World
Raimund Wildner and  Guido Modenbach