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Volume 7 (2015): Issue 2 (November 2015) Cover

Volume 7 (2015): Issue 2 (Nov 2015)

NIM Marketing Intelligence Review
Open Access
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Issue 2 (November 2015) - Marketing Meets Product Design
Issue 1 (May 2015) - Truly Accountable Marketing

10 articles
Open Access
|Nov 2015
Editorial
Jan R. Landwehr and  Andreas Herrmann  
Open Access
|Nov 2015
Marketing and Product Design: A Rocky Love Affair
Jan R. Landwehr and  Andreas Herrmann  
Open Access
|Nov 2015
Design for Affect: A Core Competency for the 21st Century
Ravindra Chitturi  
Open Access
|Nov 2015
Choosing Beauty and Feeling Good: How Attractive Product Design Increases Self-Affirmation
Claudia Townsend  
Open Access
|Nov 2015
Here’s Lookin’ at You, Kid: On the Instinctive Attractive Effect of Product Faces
Jan R. Landwehr  
Open Access
|Nov 2015
Strategically Integrated Design – Helping Brands to Keep Their Promises
Michael Krohn  
Open Access
|Nov 2015
Predicting Preferences for Innovative Design: The “Repeated Evaluation Technique” (RET)
Claus-Christian Carbon  
Open Access
|Nov 2015
Beyond Aesthetics: Seeing Form and Believing in Function
JoAndrea Hoegg  
Open Access
|Nov 2015
Design and Iconic Brands
Open Access
|Nov 2015
How Good is Your User Experience? Measuring and Designing Interactions
Raimund Wildner,  Christine Kittinger-Rosanelli and  Tim Bosenik  
eISSN: 2628-166X|Language: English|Publication frequency: 2 times per year
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other
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