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NIM Marketing Intelligence Review
Volume 11 (2019): Issue 2 (November 2019)
Volume 11 (2019): Issue 2 (Nov 2019)
NIM Marketing Intelligence Review
Open Access
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NIM Marketing Intelligence Review
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Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Issue 2 (November 2019) - AI and the Machine Age of Marketing
Issue 1 (May 2019) - The Future of Retailing
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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9 articles
Open Access
|
Nov 2019
Abstract
Editorial
Christian Hildebrand
Open Access
|
Nov 2019
Abstract
The Machine Age of Marketing: How Artificial Intelligence Changes the Way People Think, Act, and Decide
Christian Hildebrand
Open Access
|
Nov 2019
Abstract
Using Consumers’ Digital Footprints for More Persuasive Mass Communication
Sandra Matz
and
Michal Kosinski
Open Access
|
Nov 2019
Abstract
Let the Machine Decide: When Consumers Trust or Distrust Algorithms
Noah Castelo
,
Maarten W. Bos
and
Donald Lehmann
Open Access
|
Nov 2019
Abstract
When Humanizing Customer Service Chatbots Might Backfire
Rhonda Hadi
Open Access
|
Nov 2019
Abstract
AI-Driven Sales Automation: Using Chatbots to Boost Sales
Christian Hildebrand
and
Anouk Bergner
Open Access
|
Nov 2019
Abstract
The Thorny Challenge of Making Moral Machines: Ethical Dilemmas with Self-Driving Cars
Edmond Awad
,
Jean-François Bonnefon
,
Azim Shariff
and
Iyad Rahwan
Open Access
|
Nov 2019
Abstract
Understanding Consumer Preferences from Social Media Data
Bradley Taylor
Open Access
|
Nov 2019
Abstract
Talking Versus Typing: The Power of Voice-Based Remote Controls
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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