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Volume 11 (2019): Issue 2 (Nov 2019)

Open Access
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NIM Marketing Intelligence Review
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Issue 2 (November 2019) - AI and the Machine Age of Marketing
Issue 1 (May 2019) - The Future of Retailing

9 articles
Open Access
|Nov 2019
Editorial
Christian Hildebrand  
Open Access
|Nov 2019
The Machine Age of Marketing: How Artificial Intelligence Changes the Way People Think, Act, and Decide
Christian Hildebrand  
Open Access
|Nov 2019
Using Consumers’ Digital Footprints for More Persuasive Mass Communication
Sandra Matz and  Michal Kosinski  
Open Access
|Nov 2019
Let the Machine Decide: When Consumers Trust or Distrust Algorithms
Noah Castelo,  Maarten W. Bos and  Donald Lehmann  
Open Access
|Nov 2019
When Humanizing Customer Service Chatbots Might Backfire
Rhonda Hadi  
Open Access
|Nov 2019
AI-Driven Sales Automation: Using Chatbots to Boost Sales
Christian Hildebrand and  Anouk Bergner  
Open Access
|Nov 2019
The Thorny Challenge of Making Moral Machines: Ethical Dilemmas with Self-Driving Cars
Edmond Awad,  Jean-François Bonnefon,  Azim Shariff and  Iyad Rahwan  
Open Access
|Nov 2019
Understanding Consumer Preferences from Social Media Data
Bradley Taylor  
Open Access
|Nov 2019
Talking Versus Typing: The Power of Voice-Based Remote Controls