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NIM Marketing Intelligence Review
Volume 13 (2021): Issue 2 (November 2021)
Volume 13 (2021): Issue 2 (Oct 2021)
NIM Marketing Intelligence Review
Open Access
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NIM Marketing Intelligence Review
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All volumes and issues in this journal
Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Issue 2 (November 2021) - Brand Activism
Issue 1 (May 2021) - The Dark Sides of Digital Marketing
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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9 articles
Open Access
|
Oct 2021
Abstract
Editorial
Daniel Korschun
Open Access
|
Oct 2021
Abstract
Brand Activism Is Here to Stay: Here’s Why
Daniel Korschun
Open Access
|
Oct 2021
Abstract
Turning Socio-Political Risk to Your Brand’s Advantage
Susan Fournier
,
Shuba Srinivasan
and
Patrick Marrinan
Open Access
|
Oct 2021
Abstract
Should Your Brand Pick a Side? How Market Share Determines the Impact of Divisive Corporate Political Stances
Chris Hydock
,
Neeru Paharia
and
Sean Blair
Open Access
|
Oct 2021
Abstract
Boycott or Buycott: The Aftermath of Corporate Activism
Nooshin L. Warren
Open Access
|
Oct 2021
Abstract
Lobbying and the Like: Managing the Regulatory Environment
Kelly Martin
,
Brett Josephson
,
Gautham Vadakkepatt
and
Jean Johnson
Open Access
|
Oct 2021
Abstract
Tweeter-in-Chief Donald J. Trump: How Social Media Can Be the Downfall of Your Brand
Ron Hill
,
Sanal Mazvancheryl
and
Ben Wright
Open Access
|
Oct 2021
Abstract
Purpose Beyond Profit: Things That Matter When Millennials Go Job Hunting
Fabian Buder
and
Christine Kittinger-Rosanelli
Open Access
|
Oct 2021
Abstract
Cass Bayes Business School: Rebranding Due to Slavery Links
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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