Have a personal or library account? Click to login
Volume 13 (2021): Issue 2 (November 2021) Cover

Volume 13 (2021): Issue 2 (Oct 2021)

NIM Marketing Intelligence Review
Open Access
Journal detailsArticles & issues
Previous issueNIM Marketing Intelligence ReviewNext issue

All volumes and issues in this journal

Issue 2 (November 2021) - Brand Activism
Issue 1 (May 2021) - The Dark Sides of Digital Marketing

9 articles
Open Access
|Oct 2021
Editorial
Daniel Korschun  
Open Access
|Oct 2021
Brand Activism Is Here to Stay: Here’s Why
Daniel Korschun  
Open Access
|Oct 2021
Turning Socio-Political Risk to Your Brand’s Advantage
Susan Fournier,  Shuba Srinivasan and  Patrick Marrinan  
Open Access
|Oct 2021
Should Your Brand Pick a Side? How Market Share Determines the Impact of Divisive Corporate Political Stances
Chris Hydock,  Neeru Paharia and  Sean Blair  
Open Access
|Oct 2021
Boycott or Buycott: The Aftermath of Corporate Activism
Nooshin L. Warren  
Open Access
|Oct 2021
Lobbying and the Like: Managing the Regulatory Environment
Kelly Martin,  Brett Josephson,  Gautham Vadakkepatt and  Jean Johnson  
Open Access
|Oct 2021
Tweeter-in-Chief Donald J. Trump: How Social Media Can Be the Downfall of Your Brand
Ron Hill,  Sanal Mazvancheryl and  Ben Wright  
Open Access
|Oct 2021
Purpose Beyond Profit: Things That Matter When Millennials Go Job Hunting
Fabian Buder and  Christine Kittinger-Rosanelli  
Open Access
|Oct 2021
Cass Bayes Business School: Rebranding Due to Slavery Links
eISSN: 2628-166X|Language: English|Publication frequency: 2 times per year
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other
Journal RSS Feed