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Volume 13 (2021): Issue 2 (Nov 2021)

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NIM Marketing Intelligence Review
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Issue 2 (November 2021) - Brand Activism
Issue 1 (May 2021) - The Dark Sides of Digital Marketing

9 articles
Open Access
|Oct 2021
Editorial
  
Open Access
|Oct 2021
Brand Activism Is Here to Stay: Here’s Why
  
Open Access
|Oct 2021
Turning Socio-Political Risk to Your Brand’s Advantage
,   and    
Open Access
|Oct 2021
Should Your Brand Pick a Side? How Market Share Determines the Impact of Divisive Corporate Political Stances
,   and    
Open Access
|Oct 2021
Boycott or Buycott: The Aftermath of Corporate Activism
  
Open Access
|Oct 2021
Lobbying and the Like: Managing the Regulatory Environment
,  ,   and    
Open Access
|Oct 2021
Tweeter-in-Chief Donald J. Trump: How Social Media Can Be the Downfall of Your Brand
,   and    
Open Access
|Oct 2021
Purpose Beyond Profit: Things That Matter When Millennials Go Job Hunting
 and    
Open Access
|Oct 2021
Cass Bayes Business School: Rebranding Due to Slavery Links
eISSN: 2628-166X (formerly 1865-5866)|Language: English|Publication frequency: 2 times per year
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other
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