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NIM Marketing Intelligence Review
Volume 12 (2020): Issue 2 (November 2020)
Volume 12 (2020): Issue 2 (Oct 2020)
NIM Marketing Intelligence Review
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Volume 17 (2025)
Issue 2 (November 2025) - Beyond the 4 Ps – Marketing’s Strategic Comeback
Issue 1 (May 2025) - Influencer Marketing and the Creator Economy
Volume 16 (2024)
Issue 2 (November 2024) - Platform Business
Issue 1 (May 2024) - Generative AI – Reshaping the Marketing Landscape
Volume 15 (2023)
Issue 2 (November 2023) - Virtual Consumer Experiences
Issue 1 (May 2023) - Marketing Dashboards – The Next Generation
Volume 14 (2022)
Issue 2 (November 2022) - MarTech and SalesTech
Issue 1 (April 2022) - Conscious Consumption
Volume 13 (2021)
Issue 2 (November 2021) - Brand Activism
Issue 1 (May 2021) - The Dark Sides of Digital Marketing
Volume 12 (2020)
Issue 2 (November 2020) - The Reputation Economy
Issue 1 (May 2020) - Crowd Innovation: Hype or Help
Issue 2 (November 2020) - The Reputation Economy
Issue 1 (May 2020) - Crowd Innovation: Hype or Help
Volume 11 (2019)
Issue 2 (November 2019) - AI and the Machine Age of Marketing
Issue 1 (May 2019) - The Future of Retailing
Volume 10 (2018)
Issue 2 (October 2018) - IoT - Consumers and the Internet of Things
Issue 1 (May 2018) - Brand Risk Matters
Volume 9 (2017)
Issue 2 (November 2017) - The Connected Consumer
Issue 1 (May 2017) - Digital Transformation
Volume 8 (2016)
Issue 2 (November 2016) - Marketing and Data Science
Issue 1 (May 2016) - Responsible Marketing
Volume 7 (2015)
Issue 2 (November 2015) - Marketing Meets Product Design
Issue 1 (May 2015) - Truly Accountable Marketing
Volume 6 (2014)
Issue 2 (November 2014) - Social Brand Engagement
Issue 1 (May 2014) - Emotions in Marketing
Volume 5 (2013)
Issue 2 (November 2013)
Issue 1 (May 2013)
Volume 4 (2012)
Issue 2 (November 2012)
Issue 1 (May 2012)
Volume 3 (2011)
Issue 2 (November 2011)
Issue 1 (May 2011)
Volume 2 (2010)
Issue 2 (November 2010)
Issue 1 (May 2010)
Volume 1 (2009)
Issue 2 (November 2009)
Issue 1 (May 2009)
10 articles
Open Access
|
Oct 2020
Abstract
Editorial
Giana M. Eckhardt
Open Access
|
Oct 2020
Abstract
Playing the Trust Game Successfully in the Reputation Economy
Giana M. Eckhardt
Open Access
|
Oct 2020
Abstract
Reaching for the Stars: The Role and Value of Digital Reputation
Alessandro Gandini
Open Access
|
Oct 2020
Abstract
Navigating by the Stars: Current Challenges for Ensuring Trust in the Sharing Economy
Mareike Möhlmann
and
Timm Teubner
Open Access
|
Oct 2020
Abstract
Detecting and Mitigating Discrimination in Online Platforms: Lessons from Airbnb, Uber, and Others
Michael Luca
and
Dan Svirsky
Open Access
|
Oct 2020
Abstract
Tit for Tat? The Difficulty of Designing Two-Sided Reputation Systems
David Holtz
and
Andrey Fradkin
Open Access
|
Oct 2020
Abstract
Tales from the Land of Consumer Reviews: Taking a Closer Look at Lurkers and Writers
Alexander Mafael
and
Sabrina Gottschalk
Open Access
|
Oct 2020
Abstract
It’s the Story, Stupid: The Consumer Reviews Most Likely to Influence Purchasing Decisions
Tom van Laer
Open Access
|
Oct 2020
Abstract
Hosting Bags Instead of People
Open Access
|
Oct 2020
Abstract
Thrilled or Upset: What Drives People to Share and Review Product Experiences?
Anja Dieckmann
and
Matthias Unfried
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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