Have a personal or library account? Click
here
to login
Paradigm
reference-global.com
Content
Services
Paradigm
Partners
Contact
Journals
NIM Marketing Intelligence Review
Volume 8 (2016): Issue 1 (May 2016)
Volume 8 (2016): Issue 1 (May 2016)
NIM Marketing Intelligence Review
Open Access
Download
Download
Journal details
Journal details
For authors
Table of contents
Documents
Previous issue
NIM Marketing Intelligence Review
Next issue
All volumes and issues in this journal
Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Issue 2 (November 2016) - Marketing and Data Science
Issue 1 (May 2016) - Responsible Marketing
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Load more
9 articles
Open Access
|
Apr 2016
Abstract
Editorial: Responsible Marketing
CB Bhattacharya
Open Access
|
Apr 2016
Abstract
Responsible Marketing: Doing Well by Doing Good
CB Bhattacharya
Open Access
|
Apr 2016
Abstract
Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference
Shuili Du
and
Sankar Sen
Open Access
|
Apr 2016
Abstract
CSR and the Frontline Context: How Social Programs Improve Customer Service
Daniel Korschun
,
CB Bhattacharya
and
Scott D. Swain
Open Access
|
Apr 2016
Abstract
From Corporate Philanthropy to Creating Shared Value: Big Pharma’s New Business Models in Developing Markets
N. Craig Smith
Open Access
|
Apr 2016
Abstract
Branding Raw Material to Improve Human Rights: Intel’s Ban on Conflict Minerals
Thomas Osburg
Open Access
|
Apr 2016
Abstract
Communicating Eco-Friendly Benefits: Why Accidental Improvements May Be Better Received by Consumers
George E. Newman
,
Ravi Dhar
and
Margarita Gorlin
Open Access
|
Apr 2016
Abstract
Responsible Chocolate
Open Access
|
Apr 2016
Abstract
Ethical Textile Consumption: Only a Question of Selflessness?
Ronald Frank
,
Matthias Unfried
,
Regina Schreder
and
Anja Dieckmann
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
Journal RSS Feed