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Volume 8 (2016): Issue 1 (May 2016)

Open Access
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NIM Marketing Intelligence Review
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Issue 2 (November 2016) - Marketing and Data Science
Issue 1 (May 2016) - Responsible Marketing

9 articles
Open Access
|Apr 2016
Editorial: Responsible Marketing
CB Bhattacharya  
Open Access
|Apr 2016
Responsible Marketing: Doing Well by Doing Good
CB Bhattacharya  
Open Access
|Apr 2016
Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference
Shuili Du and  Sankar Sen  
Open Access
|Apr 2016
CSR and the Frontline Context: How Social Programs Improve Customer Service
Daniel Korschun,  CB Bhattacharya and  Scott D. Swain  
Open Access
|Apr 2016
From Corporate Philanthropy to Creating Shared Value: Big Pharma’s New Business Models in Developing Markets
N. Craig Smith  
Open Access
|Apr 2016
Branding Raw Material to Improve Human Rights: Intel’s Ban on Conflict Minerals
Thomas Osburg  
Open Access
|Apr 2016
Communicating Eco-Friendly Benefits: Why Accidental Improvements May Be Better Received by Consumers
George E. Newman,  Ravi Dhar and  Margarita Gorlin  
Open Access
|Apr 2016
Responsible Chocolate
Open Access
|Apr 2016
Ethical Textile Consumption: Only a Question of Selflessness?
Ronald Frank,  Matthias Unfried,  Regina Schreder and  Anja Dieckmann