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Volume 4 (2012): Issue 2 (Nov 2012)

Open Access
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NIM Marketing Intelligence Review
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Issue 2 (November 2012)
Issue 1 (May 2012)

8 articles
Open Access
|Jul 2014
Editorial
Hermann Diller  
Open Access
|Jul 2014
When Is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications
Andrea Godfrey,  Kathleen Seiders and  Glenn B. Voss  
Open Access
|Jul 2014
To Close or not to Close? Assessing the Impact of Outlet Closures on Retail Chains
Hans Haans and  Els Gijsbrechts  
Open Access
|Jul 2014
I Will … Sooner or Later. Predicting Whether and When Consumers Intend to Adopt New Technologies
Koert van Ittersum and  Fred M. Feinberg  
Open Access
|Jul 2014
Off-The-Shelf or Tailored to Your Needs: Is Customization Always Superior?
Neeraj Bharadwaj,  Rebecca Walker Naylor and  Frenkel Ter Hofstede  
Open Access
|Jul 2014
Sibling Rivalry: Estimating Cannibalization Rates for Innovations
Harald J. van Heerde,  Shuba Srinivasan and  Marnik G. Dekimpe  
Open Access
|Jul 2014
Jetstar Airways: How Modeling Guided the Brand Migration Strategy of a Low-Cost Carrier
John Roberts,  Peter Danaher,  Ken Roberts and  Alan Simpson  
Open Access
|Jul 2014
Creating Crystal Experiences MIR talks to Alexander Linder, Director Corporate Consumer and Market Insights (CCMI), Daniel Swarovski Corporation AG
Christine Kittinger-Rosanelli