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Volume 5 (2013): Issue 1 (May 2013) Cover

Volume 5 (2013): Issue 1 (May 2013)

NIM Marketing Intelligence Review
Open Access
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Issue 2 (November 2013)
Issue 1 (May 2013)

10 articles
Open Access
|Jul 2014
Editorial
Hermann Diller  
Open Access
|Jul 2014
Do Referral Programs Increase Profits
Philipp Schmitt,  Bernd Skiera and  Christophe Van den Bulte  
Open Access
|Jul 2014
What’s Your Experience With … ? C2C Communication Helps Sell Your Products
M. T. Adjei,  S. M. Noble and  C. H. Noble  
Open Access
|Jul 2014
Emotion and Virality: What Makes Online Content Go Viral?
Jonah Berger and  Katherine L. Milkman  
Open Access
|Jul 2014
Demystifying Disruption: On the Hazard of Being Replaced by New Technology
Ashish Sood and  Gerard J. Tellis  
Open Access
|Jul 2014
Line Extension Asymmetry: Higher Quality Line Extensions Help, Lower Quality Extensions Do Only a Little Harm
Timothy B. Heath,  Devon DelVecchio and  Michael S. McCarthy  
Open Access
|Jul 2014
Gut Liking for the Ordinary: How Product Design Features Help Predict Car Sales
Jan R. Landwehr,  Aparna A. Labroo,  Patricia C. Ellison and  Andreas Herrmann  
Open Access
|Jul 2014
Motivating Salespeople to Sell New Products: What Makes Them Try Harder to Spur on Sales?
MIR Editors  
Open Access
|Jul 2014
Buy One, Get One Free: How Framing Sales Promotions Affects the Whole Shopping Basket
MIR Editors  
Open Access
|Jul 2014
How Sales Promotions Change Over Time
MIR Editors  
eISSN: 2628-166X|Language: English|Publication frequency: 2 times per year
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other
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