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Volume 10 (2018): Issue 1 (May 2018)

Open Access
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NIM Marketing Intelligence Review
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Issue 2 (October 2018) - IoT - Consumers and the Internet of Things
Issue 1 (May 2018) - Brand Risk Matters

10 articles
Open Access
|Apr 2018
Editorial: Brand Risk
 and    
Open Access
|Apr 2018
Branding and the Risk Management Imperative
 and    
Open Access
|Apr 2018
How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It
,   and    
Open Access
|Apr 2018
When Brand Familiarity Breeds Risk: The Curse of Negative Knowledge
  
Open Access
|Apr 2018
Managing the Human in Human Brands
 and    
Open Access
|Apr 2018
Don’t Get Eaten! Understanding and Handling Cannibalization Risk
 and    
Open Access
|Apr 2018
How Consumers’ Styles of Thinking Can Control Brand Dilution
 and    
Open Access
|Apr 2018
Marketing Spending and Brand Performance Volatility
,   and    
Open Access
|Apr 2018
The Frontlines of Brand Risk
 and    
Open Access
|Apr 2018
At-Risk Brand Relationships and Threats to the Bottom Line
,   and    
eISSN: 2628-166X (formerly 1865-5866)|Language: English|Publication frequency: 2 times per year
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other
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