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Volume 10 (2018): Issue 1 (Apr 2018)

Open Access
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NIM Marketing Intelligence Review
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Issue 2 (October 2018) - IoT - Consumers and the Internet of Things
Issue 1 (May 2018) - Brand Risk Matters

10 articles
Open Access
|Apr 2018
Editorial: Brand Risk
Susan Fournier and  Shuba Srinivasan  
Open Access
|Apr 2018
Branding and the Risk Management Imperative
Susan Fournier and  Shuba Srinivasan  
Open Access
|Apr 2018
How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It
Pierre Berthon,  Emily Treen and  Leyland Pitt  
Open Access
|Apr 2018
When Brand Familiarity Breeds Risk: The Curse of Negative Knowledge
Chip Walker  
Open Access
|Apr 2018
Managing the Human in Human Brands
Susan Fournier and  Giana Eckhardt  
Open Access
|Apr 2018
Don’t Get Eaten! Understanding and Handling Cannibalization Risk
Charlotte Mason and  Kaushik Jayaram  
Open Access
|Apr 2018
How Consumers’ Styles of Thinking Can Control Brand Dilution
Alokparna Basu Monga and  Liwu Hsu  
Open Access
|Apr 2018
Marketing Spending and Brand Performance Volatility
Marc Fischer,  Hyun Shin and  Dominique M. Hanssens  
Open Access
|Apr 2018
The Frontlines of Brand Risk
Susan Fournier and  Shuba Srinivasan  
Open Access
|Apr 2018
At-Risk Brand Relationships and Threats to the Bottom Line
Oliver Hupp,  David Robbins and  Susan Fournier