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NIM Marketing Intelligence Review
Volume 10 (2018): Issue 1 (May 2018)
Volume 10 (2018): Issue 1 (Apr 2018)
NIM Marketing Intelligence Review
Open Access
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NIM Marketing Intelligence Review
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Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Issue 2 (October 2018) - IoT - Consumers and the Internet of Things
Issue 1 (May 2018) - Brand Risk Matters
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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10 articles
Open Access
|
Apr 2018
Abstract
Editorial: Brand Risk
Susan Fournier
and
Shuba Srinivasan
Open Access
|
Apr 2018
Abstract
Branding and the Risk Management Imperative
Susan Fournier
and
Shuba Srinivasan
Open Access
|
Apr 2018
Abstract
How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It
Pierre Berthon
,
Emily Treen
and
Leyland Pitt
Open Access
|
Apr 2018
Abstract
When Brand Familiarity Breeds Risk: The Curse of Negative Knowledge
Chip Walker
Open Access
|
Apr 2018
Abstract
Managing the Human in Human Brands
Susan Fournier
and
Giana Eckhardt
Open Access
|
Apr 2018
Abstract
Don’t Get Eaten! Understanding and Handling Cannibalization Risk
Charlotte Mason
and
Kaushik Jayaram
Open Access
|
Apr 2018
Abstract
How Consumers’ Styles of Thinking Can Control Brand Dilution
Alokparna Basu Monga
and
Liwu Hsu
Open Access
|
Apr 2018
Abstract
Marketing Spending and Brand Performance Volatility
Marc Fischer
,
Hyun Shin
and
Dominique M. Hanssens
Open Access
|
Apr 2018
Abstract
The Frontlines of Brand Risk
Susan Fournier
and
Shuba Srinivasan
Open Access
|
Apr 2018
Abstract
At-Risk Brand Relationships and Threats to the Bottom Line
Oliver Hupp
,
David Robbins
and
Susan Fournier
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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