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Volume 17 (2025): Issue 2 (Nov 2025)

Open Access
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NIM Marketing Intelligence Review
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Issue 2 (November 2025) - Beyond the 4 Ps – Marketing’s Strategic Comeback
Issue 1 (May 2025) - Influencer Marketing and the Creator Economy

9 articles
Open Access
|Oct 2025
Editorial
Frank Germann  
Open Access
|Oct 2025
Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Frank Germann  
Open Access
|Oct 2025
From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes
Kimberly A. Whitler  
Open Access
|Oct 2025
Aspirations in Marketing? Pick the Right Company!
Leigh McAlister  
Open Access
|Oct 2025
(Re)Claiming Marketing's Strategic Role: Get the Board on Board!
Peter Ebbes  
Open Access
|Oct 2025
The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Kevin Hartman  
Open Access
|Oct 2025
Marketing Excellence: The Organic Growth Playbook for the Digital Age
Sebastian Hohenberg  
Open Access
|Oct 2025
Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Fabian Buder,  Stefano Di Napoli and  Florian Gasser  
Open Access
|Oct 2025
Driven by Marketing: Thriving for Over 300 Years
Carolus Nolet