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NIM Marketing Intelligence Review
Volume 15 (2023): Issue 1 (May 2023)
Volume 15 (2023): Issue 1 (Apr 2023)
NIM Marketing Intelligence Review
Open Access
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NIM Marketing Intelligence Review
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All volumes and issues in this journal
Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Issue 2 (November 2023) - Virtual Consumer Experiences
Issue 1 (May 2023) - Marketing Dashboards – The Next Generation
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
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9 articles
Open Access
|
Apr 2023
Abstract
Editorial: Marketing Dashboards - The Next Generation
Dave Reibstein
and
Koen Pauwels
Open Access
|
Apr 2023
Abstract
The Modern Marketing Dashboard: Back to the Future
Koen Pauwels
and
David J. Reibstein
Open Access
|
Apr 2023
Abstract
Metrics for Marketing Decisions: Drivers and Implications for Performance
Ofer Mintz
Open Access
|
Apr 2023
Abstract
Finding the Right Metrics to Manage Multi-Channel Distribution
Kusum L. Ailawadi
and
Paul W. Farris
Open Access
|
Apr 2023
Abstract
The What, Why and How of ESG Dashboards
CB Bhattacharya
and
Mostafa Zaman
Open Access
|
Apr 2023
Abstract
Compensation-Related Metrics and Marketing Myopia
Martin Artz
and
Natalie Mizik
Open Access
|
Apr 2023
Abstract
Monitoring Marketing Sources of Brand Reputation Risk
Susan Fournier
and
Shuba Srinivasan
Open Access
|
Apr 2023
Abstract
Brand Purpose and Brand Success
Michael Zürn
,
Fabian Buder
and
Matthias Unfried
Open Access
|
Apr 2023
Abstract
Dashboards: From Performance Art to Decision Support
David Reibstein
,
Neil Hoyne
and
Koen Pauwels
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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