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Volume 3 (2011): Issue 1 (May 2011) Cover

Volume 3 (2011): Issue 1 (May 2011)

NIM Marketing Intelligence Review
Open Access
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Issue 2 (November 2011)
Issue 1 (May 2011)

8 articles
Open Access
|Jul 2014
Editorial
H. Diller  
Open Access
|Jul 2014
When More is Less and Less is More: The Psychology of Managing Product Assortments
Alexander Chernev  
Open Access
|Jul 2014
How Social Network and Opinion Leaders Affect the Adoption of New Products
Raghuram Iyengar,  Christophe Van den Bulte,  John Eichert and  Bruce West  
Open Access
|Jul 2014
When Your Best Customers Become Your Worst Enemies: Does Time Really Heal all Wounds?
Yany Grégoire,  Thomas M. Tripp and  Renaud Legoux  
Open Access
|Jul 2014
Preference Measurement with Conjoint Analysis. Overview of State-of-the-Art Approaches and Recent Developments
Felix Eggers and  Henrik Sattler  
Open Access
|Jul 2014
Common “Wisdom” Put to the Test: Bad News Can be Good News … Sometimes
Jonah Berger,  Alan T. Sorensen and  Scott J. Rasmussen  
Open Access
|Jul 2014
Common “Wisdom” Put to the Test: Sex in advertising … only on Mars and not on Venus?
Darren W. Dahl,  Kathleen D. Vohs and  Jaideep Sengupta  
Open Access
|Jul 2014
MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company
Sunil Gupta  
eISSN: 2628-166X|Language: English|Publication frequency: 2 times per year
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other
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