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NIM Marketing Intelligence Review
Volume 3 (2011): Issue 1 (May 2011)
Volume 3 (2011): Issue 1 (May 2011)
NIM Marketing Intelligence Review
Open Access
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Volume 17 (2025)
Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
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Volume 7 (2015)
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Volume 4 (2012)
Volume 3 (2011)
Issue 2 (November 2011)
Issue 1 (May 2011)
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8 articles
Open Access
|
Jul 2014
Abstract
Editorial
H. Diller
Open Access
|
Jul 2014
Abstract
When More is Less and Less is More: The Psychology of Managing Product Assortments
Alexander Chernev
Open Access
|
Jul 2014
Abstract
How Social Network and Opinion Leaders Affect the Adoption of New Products
Raghuram Iyengar
,
Christophe Van den Bulte
,
John Eichert
and
Bruce West
Open Access
|
Jul 2014
Abstract
When Your Best Customers Become Your Worst Enemies: Does Time Really Heal all Wounds?
Yany Grégoire
,
Thomas M. Tripp
and
Renaud Legoux
Open Access
|
Jul 2014
Abstract
Preference Measurement with Conjoint Analysis. Overview of State-of-the-Art Approaches and Recent Developments
Felix Eggers
and
Henrik Sattler
Open Access
|
Jul 2014
Abstract
Common “Wisdom” Put to the Test: Bad News Can be Good News … Sometimes
Jonah Berger
,
Alan T. Sorensen
and
Scott J. Rasmussen
Open Access
|
Jul 2014
Abstract
Common “Wisdom” Put to the Test: Sex in advertising … only on Mars and not on Venus?
Darren W. Dahl
,
Kathleen D. Vohs
and
Jaideep Sengupta
Open Access
|
Jul 2014
Abstract
MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company
Sunil Gupta
eISSN:
2628-166X
|
Language:
English
|
Publication frequency:
2 times per year
Published by:
Nuremberg Institute for Market Decisions
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Political economics
,
Public finance and fiscal theory
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business management, other
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