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Transforming Products into Platforms: Unearthing New Avenues for Business Innovation Cover

Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

NIM Marketing Intelligence Review
Volume 16 (2024): Issue 2 (November 2024)
By: Andrei Hagiu and  Bobby Zhou  
Open Access
|Oct 2024
DOI: https://doi.org/10.2478/nimmir-2024-0011 | Journal eISSN: 2628-166X
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Language: English
Page range: 10 - 17
Published on: Oct 26, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Platform Businesses,
Platform Strategy,
Business Model Innovation,
Business Transformation
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2024 Andrei Hagiu, Bobby Zhou, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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