Transforming Products into Platforms: Unearthing New Avenues for Business Innovation
By:
References
Hagiu, A., & Wright, J. (2024). Will that marketplace succeed? Harvard Business Review, 102(4), 94–103.Hagiu, A., & Wright, J. (2021). Don't let platforms commoditize your business. Harvard Business Review, 99(3), 108–114.Altman, E., & Hagiu, A. (2017). Finding the platform in your product. Harvard Business Review. https://hbr.org/2017/07/finding-the-platform-in-your-product
DOI: https://doi.org/10.2478/nimmir-2024-0011 | Journal eISSN: 2628-166X
Language: English
Page range: 10 - 17
Published on: Oct 26, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
Related subjects:
© 2024 Andrei Hagiu, Bobby Zhou, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.