Transforming Products into Platforms: Unearthing New Avenues for Business Innovation
By:
Authors
Andrei Hagiu
Associate Professor of Information Systems, Boston University Questrom School of Business, Boston
Bobby Zhou
Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland
DOI: https://doi.org/10.2478/nimmir-2024-0011 | Journal eISSN: 2628-166X
Language: English
Page range: 10 - 17
Published on: Oct 26, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
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© 2024 Andrei Hagiu, Bobby Zhou, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.