MIR talks to Jeffrey S. Cooper, Director of Consumer Insights CPW-Cereal Partners Worldwide
By: Alain Jolibert
Abstract
The cereal industry is characterized by heavy competition and a pressure to reinvent itself to meet changing consumer lifestyles and retail environments. Jeff Cooper, Director of Consumer Insights of CPW, one of the world’s biggest players in cereals, offers some interesting information on how to keep this business growing in a difficult market environment
DOI: https://doi.org/10.2478/gfkmir-2014-0042 | Journal eISSN: 2628-166X
Language: English
Page range: 60 - 65
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2014 Alain Jolibert, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.