NIM Marketing Intelligence Review

Managing Editor and contact
Christine Kittinger-Rosanelli
Nuremberg Institute for Market Decisions, Nuremberg, Germany
Christine.Kittinger@nim.org
www.nim.org

Editorial Advisory Board NIM Marketing Intelligence Review

Susan Fournier
Allen Questrom Professor and Dean, Questrom School of Business, Boston University, Boston, MA, USA
https://www.bu.edu/questrom/profile/susan-fournier/

Srinivas Reddy
Visiting Professor of Marketing, Centre for Marketing Leadership, Kellogg School of Northwestern University, Evanston, IL, USA
https://www.kellogg.northwestern.edu/faculty/directory/srinivas_reddy.aspx www.smu.edu.sg

Werner Reinartz
Professor of Marketing and Retailing, University of Cologne, Cologne, Germany
https://wiso.uni-koeln.de/de/forschung/find-an-expert/experts/prof-werner-reinartz-phd

Bernd Skiera
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany
https://www.marketing.uni-frankfurt.de/de/professoren/skiera/prof-dr-bernd-skiera.html

Caroline Wiertz
Professor of Marketing, Cass Business School, London, England
www.cass.city.ac.uk/faculties-and-research/experts/caroline-wiertz

Anja Dieckmann
Professor of Business Psychology, Aalen University, Aalen, Germany
https://www.hs-aalen.de/en/users/21741

Klaus Wertenbroch
Novartis Chaired Professor of Management and the Environment and Professor of Marketing, INSEAD, Fontainebleau, France
https://www.insead.edu/faculty/klaus-wertenbroch

Guest Editors

Each issue is edited by a guest editor and renowned researcher on the topic of the issue.

Katherine White 
Professor of Marketing and Behavioural Science, Sauder School of Business, University of British Columbia, Vancouver, BC, Canada
https://blogs.ubc.ca/katherinewhite/
(Vol. 18 No. 2, 2026 - forthcoming)

Michael Haenlein
Professor of Marketing, ESCP Business School and Chair in Responsible Research in Marketing, University of Liverpool Management School, Liverpool, UK
https://escp.eu/haenlein-michael and https://www.liverpool.ac.uk/people/michael-haenlein
(Vol. 18 No. 1, 2026)

Frank Germann,
Chair of the Marketing Department; Viola D. Hank Associate Professor of Marketing, Notre Dame University, Notre Dame, IN, USA
https://mendoza.nd.edu/mendoza-directory/profile/frank-germann/
(Vol. 17 No. 2, 2025 - forthcoming)

Jenna Drenten,
Associate Professor of Marketing, Quinlan School of Business, Loyola University Chicago, Chicago, IL, USA
https://www.luc.edu/quinlan/whyquinlan/facultyandstaff/profiles/drentenjenna.shtml
(Vol. 17 No. 1, 2025)

Andrei Hagui,
Associate Professor, Information Systems, Questrom School of Business, Boston University, Boston, MA, USA
https://www.bu.edu/questrom/profile/andrei-hagiu/
(Vol. 16 No. 2, 2024)

Bobby Zhou,
Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland, College Park, MD, USA
https://www.rhsmith.umd.edu/directory/bo-bobby-zhou
(Vol. 16 No. 2, 2024)

Mark Heitmann,
Professor of Marketing and Customer Insight, University of Hamburg, Hamburg, Germany
https://www.bwl.uni-hamburg.de/en/ci/ueber-uns/team/mark-heitmann.html
(Vol. 16 No. 1, 2024 )

Jella Pfeiffer
Professor of Digitalization, E-Business and Operations Management
Justus-Liebig-Universität Gießen, Gießen, Germany
(Vol. 15 No.2, 2023)

Koen Pauwels
Distinguished Professor of Marketing and Co-Founder of the DATA Initiative
D’Amore-McKim School of Business at Northeastern University, Boston, MA, USA
https://damore-mckim.northeastern.edu/people/koen-pauwels/
(Vol. 15 No 1, 2023 and Vol. 7 No. 1, 2015)

David J. Reibstein
William S. Woodside Professor and Professor of Marketing
The Wharton School, University of Pennsylvania, Philadelphia, PA, USA
https://marketing.wharton.upenn.edu/profile/reibstei/
(Vol. 15 No 1, 2023)

Bernd Skiera
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany
https://www.marketing.uni-frankfurt.de/de/professoren/skiera/prof-dr-bernd-skiera.html
(Vol. 14 No. 2, 2022)

Daiane Scaraboto
Professor of Marketing, The University of Melbourne, Australia
https://www.linkedin.com/in/daiane-scaraboto-b2651214/?originalSubdomain=au
(Vol. 14 No.1, May 2022)

Daniel Korschun
Professor of Marketing, LeBow College of Business, Drexel University, Philadelphia, USA
(Vol. 13 No.2, November 2021)

Caroline Wiertz
Professor of Marketing, Cass Business School, City, University of London, England
www.cass.city.ac.uk/faculties-and-research/experts/caroline-wiertz
(Vol. 13 No.1, May 2021)

Giana Eckhardt
Professor of Marketing, King´s College London, London, England
https://www.kcl.ac.uk/people/giana-m-eckhardt
(Vol. 12 No.2, November 2020)

Kurt Matzler
Professor of Strategic Management, University of Innsbruck, Innsbruck, Austria
www.uibk.ac.at/smt/strategic-management/team/matzler.html.de
(Vol. 12 No.1, May 2020)

Christian Hildebrand,
Professor of Marketing Analytics and Director of the Institute of Behavioral Science and Technology (IBT), University of St. Gallen, St. Gallen, Switzerland
https://www.ibt.unisg.ch/team/christian-hildebrand/
(Vol. 11 No.2, November 2019)

Werner Reinartz,
University of Cologne, Cologne, Germany
https://wiso.uni-koeln.de/de/forschung/find-an-expert/experts/prof-werner-reinartz-phd
(Vol. 9 No.1, 2017 and Vol. 11 No. 1, 2019)

Donna Hoffman and Tom Novak,
George Washington University, Washington, USA
https://postsocial.gwu.edu/faculty/
(Vol. 10 No. 2, 2018)

Susan Fournier and Shuba Srinivasan,
Questrom School of Business, Boston University, Boston, MA, USA
www.bu.edu/questrom/profile/susan-fournier/
questromapps.bu.edu/mgmt_new/profiles/SrinivasanShuba.html
(Vol. 10 No.1, 2018)

Andrew Stephen,
Said Business School at Oxford University, Oxford, England
www.sbs.ox.ac.uk/community/people/andrew-stephen
(Vol. 9 No.2, 2017)

Srinivas Reddy,
Visiting Professor of Marketing, Centre for Marketing Leadership, Kellogg School of Northwestern University, Evanston, USA
https://www.kellogg.northwestern.edu/faculty/directory/srinivas_reddy.aspx www.smu.edu.sg
(Vol. 9 No.1, 2017)

Bernd Skiera,
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany
www.ecommerce.wiwi.uni-frankfurt.de
(Vol. 8 No. 2, 2016)

CB Bhattacharya,
Zoffer Chair of Sustainability and Ethics, University of Pittsburgh, PA, USA
https://business.pitt.edu/professors/cb-bhattacharya/
(Vol. 8 No. 1, 2016)

Jan Landwehr,
Goethe-University, Frankfurt am Main, Germany
https://www.marketing.uni-frankfurt.de/en/professoren/landwehr/prof-dr-jan-landwehr.html
(Vol. 7 No. 2, 2015)

Andreas Herrmann,
at the time University of St. Gallen, St. Gallen, Switzerland
(Vol. 7 No. 2, 2015)

Robert V. Kozinets,
Professor of Marketing, University of Southern California, Los Angeles, CA, USA
https://annenberg.usc.edu/faculty/robert-kozinets
(Vol. 6 No. 2, 2014)

Andrea Groeppel-Klein,
Institute of Consumer and Behavior Research, Saarbrücken, Germany
www.uni-saarland.de/lehrstuhl/groeppel-klein/institut/direktorin.html
(Vol. 6 No. 1, 2014)

Herman Diller,
Emeritus University of Erlangen-Nuremberg, Nuremberg, Germany (Vol. 1 – 5)

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