Sri Lanka Journal of Marketing

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Journal details Articles & issues

About the journal

Sri Lanka Journal of Management is published by the Department of Marketing Management at the University of Kelaniya. It publishes research articles, case studies and concept papers related to the main domain of marketing management. ...

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All volumes and issues in this journal

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Open Access

|Jul 2025

Impact of Real-time Social Media Content Marketing on Emotional Brand Attachment with Special Reference of Sri Lanka Food and Beverage Industry

Devika Pathirage, D. K. Thilina and N. T. Hewapathirana

Open Access

|Jul 2025

Factors Affecting Sri Lankan Consumers’ Purchase Intention Towards Sweatshop – Free Global Footwear Brands: A Study Using a Modified Theory of Planned Behaviour

Nethmi Nimeshani Matarage and Methma Manushika Karunarathne

Open Access

|Jul 2025

Does Outsourcing Lead to the Decoupling of Sustainability Practices in MNEs’ Supply Chains: A Conceptualization

Venuka Batagoda and Sandun Weerasekera

Open Access

|Jul 2025

Impact of Facebook Marketing on the Purchase Intention of Generation Z: A Study on Fashion Brands

L. V. M. G. Vithana and A. G. N. K. Fernando

Open Access

|Jul 2025

Digital Marketing Capability and Performance: Moderated Mediation Approach

Sathana Vaikunthavasan

Open Access

|Jul 2025

Unleashing Supply Chain Excellence: The Synergistic Role of Organizational Ambidexterity, Integration, and Resilience in Driving Performance

Punchihewage Shehara Dilshani Punchihewa

Journal details

Aims and scope

Sri Lanka Journal of Management is published by the Department of Marketing Management at the University of Kelaniya. It publishes research articles, case studies and concept papers related to the main domain of marketing management. In addition, authors are invited to submit the research works related to business strategy, entrepreneurship, Economics & Sustainability, international business, Service Management and Logistic Management as extra scopes of the SLJM.

Publication information

Language: English

Website: https://sljmuok.sljol.info

Published by: Department of Marketing Management, University of Kelaniya

In partnership with: Paradigm Publishing Services

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