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Volume 8 (2022): Issue 2 (Nov 2022)

Open Access
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Sri Lanka Journal of Marketing
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8 articles
Open Access
|Nov 2022
Modelling the Impact of COVID-19 on SMEs’ Performance: Econometrics Evidence from Sri Lanka
 and    
Open Access
|Nov 2022
Impact of Green Entrepreneurial Activities on the Existence of Small and Medium-Scale Entrepreneurs towards Sustainable Green Economy (Case Study of Green Entrepreneurship in Western Province of Sri Lanka)
  
Open Access
|Nov 2022
Virtual Reality for Enhancing Customer Value in Sri Lankan Hospitality and Tourism Industry: Perspective of Industry Experts
 and    
Open Access
|Nov 2022
The Impact of Pesticide Sales Promotion Strategies on Customer Purchase Intention
,   and    
Open Access
|Nov 2022
Influence of Perceived Quality and Brand Awareness on Brand Loyalty: Examining the Mediating Role of Brand Trust Within Biscuit Industry in Sri Lanka
  
Open Access
|Nov 2022
Review on National Competitive Advantage for Marketing Potentials for Off-The Road (OTR) Tyre Industry in Sri Lanka
  
Open Access
|Nov 2022
Brand Switching in The Telecommunication Industry (Special Reference to the Western Province: Sri Lanka)
 and    
Open Access
|Nov 2022
Technical Efficiency of Fish Catch and its Socio-Economic Determinants towards Freshwater Fisher Population in North Central Province, Sri Lanka
,  ,   and    
Language: English
Website: https://sljmuok.sljol.info
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
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