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Volume 9 (2023): Issue 3 (Jan 2023)

Open Access
Journal detailsArticles & issues
Sri Lanka Journal of Marketing
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Issue 2
Issue 1
Issue 3

9 articles
Open Access
|Feb 2024
The Power of Change Champions: Influencing Environmental Sustainability Strategies in Sri Lankan Hotels
,   and    
Open Access
|Feb 2024
Employee-Driven Brand Value Co-Creation: A Systematic Review and Prospective Research Framework
,   and    
Open Access
|Feb 2024
Factors Associated with Adoption of Organic Paddy Farming in Puttalam District in the Context of Organic Food Consumption Trends
,   and    
Open Access
|Feb 2024
Influence of Social Media Marketing on Perceived Brand Equity of Fashion Brands in Sri Lanka
  
Open Access
|Feb 2024
Assessing Consumer Awareness and Engagement in Sustainable Marketing Campaigns: Evidence from Nigeria
  
Open Access
|Feb 2024
The Augmented Reality Effect on Destination Satisfaction Towards Revolutionizing Heritage Tourism in Sri Lanka
,  ,   and    
Open Access
|Feb 2024
Causal Factors of Customer Loyalty in Sri Lankan Banks
  
Open Access
|Feb 2024
Impact of Economic Recession on Brand Centricity with Special Reference to the Fast-Food Industry
,   and    
Open Access
|Feb 2024
Impact of Environmental Knowledge on Green Purchase Intention: Examining the Mediating Effect of Young Business Executives’ Attitudes Towards Green Products in Developing Country Context
,   and    
Language: English
Website: https://sljmuok.sljol.info
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
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