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Volume 7 (2021): Issue 1 (Jun 2021)

Open Access
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Sri Lanka Journal of Marketing
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8 articles
Open Access
|Jun 2021
Measuring Customer Intrinsic Value, Brand Trust and Consumer-Brand Relationship in the Life Insurance Industry: Scale Development and Validation
,   and    
Open Access
|Jun 2021
Tourism Amid Covid-19 Pandemic in Sri Lanka Way-Forwarding Strategies Through the Porters’ Diamond Model
  
Open Access
|Jun 2021
Decision Making Styles of Sri Lankan Millennial: Are They Different?
 and    
Open Access
|Jun 2021
Customers’ Role in Co-Creating Value at Self-Service Technologies: From Role Theory Perspective
  
Open Access
|Jun 2021
The Impact of Online Communities and E Word of mouth on Purchase Intention of Generation Y: The Mediating Role of Brand Trust
 and    
Open Access
|Jun 2021
Factors influencing the Purchase Intention of Green Packaging among Millennials in Gampaha District of Sri Lanka
 and    
Open Access
|Jun 2021
The Impact of Negative Brand Experience on Brand Avoidance with the Mediating Effect of Negative Emotions: Evidence from the Sri Lankan Mobile Telecommunication Sector
 and    
Open Access
|Jun 2021
Employee’s Job Satisfaction with Computer Mediated Communication System
 and    
Language: English
Website: https://sljmuok.sljol.info
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
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