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Volume 11 (2025): Issue 1 (Jul 2025)

Open Access
Journal detailsArticles & issues
Sri Lanka Journal of Marketing
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Issue 1

10 articles
Open Access
|Jul 2025
Impact of Facebook Marketing on the Purchase Intention of Generation Z: A Study on Fashion Brands
 and    
Open Access
|Jul 2025
Experiencing Pizza Hut: The Role of Experiential Marketing in Shaping Customer Satisfaction in Sri Lanka
  
Open Access
|Jul 2025
Factors Affecting Sri Lankan Consumers’ Purchase Intention Towards Sweatshop – Free Global Footwear Brands: A Study Using a Modified Theory of Planned Behaviour
 and    
Open Access
|Jul 2025
Digital Marketing Capability and Performance: Moderated Mediation Approach
  
Open Access
|Jul 2025
Marketing Technology (MarTech) for Customer Relationship Management: An Examination of the Theory - Practice Gap
  
Open Access
|Jul 2025
The Influence of Online Brand Trust on Millennials' Clothing Purchase Intentions
 and    
Open Access
|Jul 2025
From Green Perceptions to Guest Revisit Intention: The Role of Environmental Image in Shaping Guest Behavior
 and    
Open Access
|Jul 2025
Does Outsourcing Lead to the Decoupling of Sustainability Practices in MNEs’ Supply Chains: A Conceptualization
 and    
Open Access
|Jul 2025
Unleashing Supply Chain Excellence: The Synergistic Role of Organizational Ambidexterity, Integration, and Resilience in Driving Performance
  
Open Access
|Jul 2025
Impact of Real-time Social Media Content Marketing on Emotional Brand Attachment with Special Reference of Sri Lanka Food and Beverage Industry
,   and    
Language: English
Website: https://sljmuok.sljol.info
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
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