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Volume 10 (2024): Issue 1 (Sep 2024)

Open Access
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Sri Lanka Journal of Marketing
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Issue 1
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10 articles
Open Access
|Sep 2024
The Role of Digitalization During the Pandemic: Small Entrepreneurs in Sri Lanka
,  ,   and    
Open Access
|Sep 2024
Role of Point-of-Purchase on Consumers’ Perception of Coca-Cola Beverage in Nigeria
,   and    
Open Access
|Sep 2024
Building Future Leaders: The Power of Brand Knowledge in Shaping the Younger Generation
  
Open Access
|Sep 2024
A Review Towards a Conceptual Model on Transactional Oriented Selling In High Involvement Purchases: Gem And Jewellery Industry in Sri Lanka
 and    
Open Access
|Sep 2024
Conceptual Review on Corporate Leadership: Modeling Leadership for C-Suit Level
  
Open Access
|Sep 2024
Exploring factors affecting E-Commerce Adoption of SMEs in Sri Lanka
  
Open Access
|Sep 2024
Impact of E-Word of Mouth (E-WOM) on Consumers’ Purchase Intention for Cosmetic Products: The Mediating Role of Brand Image (With reference to Facebook Users)
 and    
Open Access
|Sep 2024
Brand Building in a VUCA Environment: A Study based on Star Hotels in Sri Lanka
 and    
Open Access
|Sep 2024
Unravelling the Effect of Consumer Perception of CSR Practices of Multinational Enterprises on Consumer Purchase Intention: Insights from the Sri Lankan FMCG Sector
 and    
Open Access
|Sep 2024
Customer Insight to Digitalisation and Open-Banking in Nigeria
,  ,   and    
Language: English
Website: https://sljmuok.sljol.info
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
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