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Volume 9 (2023): Issue 1 (Jul 2023)

Open Access
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Sri Lanka Journal of Marketing
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8 articles
Open Access
|Jul 2023
Impact of Content Marketing Values on Brand Value Co-Creation Effect: A Study on The Lubricant Industry in Sri Lanka
  
Open Access
|Jul 2023
Will Blockchain Technology Revolutionize Supply Chain Management?
 and    
Open Access
|Jul 2023
A Conceptual Review on Gamification as a Platform for Brand Engagement in the Marketing Context
 and    
Open Access
|Jul 2023
Influence of Codesign as a Cocreation Strategy on Constructability (Among Sri Lankan Architectural and Engineering Design Start-Up Practices)
  
Open Access
|Jul 2023
Stakeholder Pressure in Social Entrepreneurship: A Qualitative Exploration
,  ,  ,   and    
Open Access
|Jul 2023
A Deep Dive Analysis of Online Food Delivery With 6 Ps of The Digital Marketing Mix-Based Framework
 and    
Open Access
|Jul 2023
A Battle for Sweet Success in the Dessert Premix Category in Sri Lanka: With Special Emphasis on Brand Equity Perspective
  
Open Access
|Jul 2023
Influence of Celebrity Credibility on Perceived Brand Trust Study on Multinational Mobile Service Brand in Bangladesh
  
Language: English
Website: https://sljmuok.sljol.info
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
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