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Volume 10 (2024): Issue 2 (Jan 2024)

Open Access
Journal detailsArticles & issues
Sri Lanka Journal of Marketing
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Issue 1
Issue 2

10 articles
Open Access
|Feb 2025
Assessing the Challenges and Opportunities of Street Food Experiences in Sri Lanka: Insights from Tourism Stakeholders
,  ,   and    
Open Access
|Feb 2025
Impact of Consumer Ethnocentrism on Global Brand Attitude: With Reference to FMCG Products Offered By Multinational Enterprises in Sri Lanka
 and    
Open Access
|Feb 2025
Effect of Macro-Economic Factors on the Interest Rate Spread among Licensed Commercial Banks in Sri Lanka
  
Open Access
|Feb 2025
Social Media Adoption Effect on Innovation and Perceived Business Performance of Small and Medium-Sized Enterprises in Sri Lanka
,  ,   and    
Open Access
|Feb 2025
Impact of Digital Payment Systems on Credit Access for Business Clans in SME Sector in Sri Lanka
  
Open Access
|Feb 2025
The Impact of Socialization Agents on Adolescent Consumer Vulnerability: Moderating Role of Living Area (With Reference to Franchised Fast-Food Industry in Sri Lanka)
,   and    
Open Access
|Feb 2025
Case Study on Consumer Behavior and Marketing Mix of Newly Launched Probiotic Butter and Probiotic Chocolates in India
 and    
Open Access
|Feb 2025
Factors Impacting Consumers' Intention to Consume Coconut Ice Cream
 and    
Open Access
|Feb 2025
Impact of Brand Trust, Identification, and Quality of Service on Brand Evangelism with the Moderation of Brand Love: Special Reference to Sri Lanka's Real Estate Sector
 and    
Open Access
|Feb 2025
Digital Marketing and Brand Engagement Behavior: A Conceptual Review
 and    
Language: English
Website: https://sljmuok.sljol.info
Published by: Department of Marketing Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
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