Have a personal or library account? Click to login
Personal and Social Skills’ Impact on Marketing Effectiveness Cover

Personal and Social Skills’ Impact on Marketing Effectiveness

Open Access
|Dec 2023

References

  1. Anees, R. T., Raju, V., Cavaliere, L. P. L., Heidler, P., & Nordin, N. A. (2020). The effect of emotional intelligence and market orientation on sales performance: The moderating role of entrepreneurial orientation. Palarch’s Journal of Archaeology of Egypt/Egyptology, 17(7), 6377–6397.
  2. Babaei, V. P., Zanjirchi, S. M., & Bani, M. N. (2017). Emotional intelligence and marketing effectiveness. International Journal of Information, Business and Management, 9(4), 167.
  3. Balamohan, P., Tech, M., & Gomathi, S. (2015). Emotional intelligence-its importance and relationship with individual peformance, team-effectiveness, leadership and marketing effectiveness. Mediterranean Journal of Social Sciences, 6(1), 120. https://doi.org/10.5901/mjss.2015.v6n1p120.
  4. Bansal, J., Rana, S., & Jain, E. (2022). Impact of emotional intelligence on job performance: A study of sales executives. Vivekananda Journal of Research 9, 145–157.
  5. Bhalerao, H., & Sharma, K. (2017). The impact of emotional intelligence on customer satisfaction and repeat buying behavior among young consumers: An assessment of the moderating role of dental health consciousness. South Asian Journal of Management, 24(4), 88–108.
  6. Billing, P. (2012). A study of emotional intelligence, thinking styles, and selling effectiveness of pharmaceutical sales representatives. University of Pennsylvania.
  7. Dhani, P., & Sharma, T. (2016). Emotional intelligence; history, models and measures. International journal of science technology and management, 5(7), 189–201.
  8. Halim, E. W. A. (2021). The relationship between emotional intelligence and marketing effectiveness and its impact on market spread (loyalty, product positioning and mental image) for multinational companies. Arab Journal of Administration áÄÏ(≡í (ŞâÌ áÉ 41(1), Article 16.
  9. Huang, M. H., & Rust, R. T. (2018). Artificial intelligence in service. Journal of Service Research, 21(2), 155–172. https://doi.org/10.1177/1094670517752459.
  10. Hussain, M. S. S. (2021). Impact of emotional intelligence on the career performance of managers: An applied study of principals in Shendi municipality of Sudan. Global Journal of Economics and Business, 10(2), 426–435. https://doi.org/10.31559/GJEB2021.10.2.12
  11. Kadic-Maglajlic, S., Vida, I., Obadia, C., & Plank, R. (2016). Clarifying the influence of emotional intelligence on salesperson performance. Journal of Business & Industrial Marketing, 31(7), 877–888. https://doi.org/10.1108/JBIM-09-2015-0168
  12. Kanesan, P., & Fauzan, N. (2019). Models of emotional intelligence: A review. E-Bangi, 16, 1–9.
  13. Kayabasi, A., & Mtetwa, T. (2016). Impact of marketing effectiveness and capabilities, and export market orientation on export performance: Evidence from Turkey. European Business Review, 28(5), 532–559.
  14. Khraim, H. (2023). The impact of emotional intelligence on job performance at private hospitals: The moderating role of organizational culture. Problems and Perspectives in Management, 21(1), 459–470. https://doi.org/10.21511/Ppm.21(1)0.2023.39.
  15. Kotler, P. (1977). From sales obsession to marketing effectiveness. Harvard Business Review, 55(6), 67–75.
  16. Kotler, P., & Keller, K. L. (2016). Marketing Management (14th edition). Shanghai: Shanghai People’s Publishing House.
  17. Lavraè, Janja & Meško, Maja & Jereb, Eva. (2023). Artificial Intelligence and Career Development. 543–553. 10.18690/um.fov.3.2023.42.
  18. Lyne, J. (2019). The impact of emotional intelligence on business-to-business software as a service sales performance [Doctoral Dissertation, Dublin, National College of Ireland]. https://norma.ncirl.ie/id/eprint/4008
  19. Meshkat, M., & Nejati, R. (2017). Does emotional intelligence depend on gender? A study on undergraduate English majors of three Iranian Universities. Sage Open, 7(3), 2158244017725796. https://doi.org/10.1177/2158244017725796
  20. Nwokah, N. G., & Ahiauzu, A. I. (2009). Emotional intelligence and marketing effectiveness. Marketing Intelligence & Planning, 27(7), 864–881. https://doi.org/10.1108/02634500911000199
  21. Ogilvie, J., Rapp, A., Agnihotri, R., & Bachrach, D. G. (2017). Translating sales effort into service performance: It’s an emotional ride. Journal of Personal Selling & Sales Management, 37(2), 100–112. https://doi.org/10.1080/08853134.2017.1287577
  22. Pegah, H. (2020). The relationship between salesmen’s emotional intelligence and sales skills in in-person sales (Case study: Salesmen of commercial complexes in the third municipality district of Bandar Abbas city). International Journal of Marketing Studies, 12(2), 62–71. https://doi.org/10.5539/ijms.v12n2p62
  23. Pradeep, K. C. (2022). Emotional intelligence and organisational performance in Nepalese commercial banks. Marsyangdi Journal, 3(1), 128–135. https://doi.org/10.3126/mj.v3i1.47962
  24. Schlegel, K., & Mortillaro, M. (2019). The Geneva emotional competence test (GECO): An ability measure of workplace emotional intelligence. Journal of Applied Psychology, 104(4), 559–580. doi: 10.1037/apl0000365.
  25. Singh, A., Prabhakar, R., & Kiran, J. S. (2022). Emotional intelligence: A literature review of its Concept, models, and measures. Journal of Positive School Psychology, 6(10), 2254–2275.
  26. Supramaniam, S., & Singaravelloo, K. (2021). Impact of emotional intelligence on organisational performance: An analysis in the Malaysian public administration. Administrative Sciences, 11(3), 76. https://doi.org/10.3390/admsci11030076
  27. Vredeveld, Anna. (2018). Emotional intelligence, external emotional connections and brand attachment. Journal of Product & Brand Management. 27. 10.1108/JPBM-10-2017-1613.
  28. Wang, L. (2020). Artificial intelligence and career development of college teachers: Challenge and countermeasures. In Journal of Physics: Conference Series, 1550(2), 022030. https://doi.org/10.1088/1742-6596/1550/2/022030.
  29. Webster, C. (1995), “Marketing culture and marketing effectiveness in service firms”, Journal of Services Marketing, Vol. 9 No. 2, pp. 6–21. https://doi.org/10.1108/08876049510085973
  30. Wong, C. S., & Law, K. S. (2002). Wong and law emotional intelligence scale (Wleis) [Database Record]. APA Psyc Tests.
DOI: https://doi.org/10.2478/minib-2023-0026 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
Language: English
Page range: 137 - 164
Submitted on: Jul 24, 2023
Accepted on: Nov 11, 2023
Published on: Dec 19, 2023
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2023 Liza Mousli, Chafika Larras, Mehdi Bouchetara, Sabrina Iraten, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.