Have a personal or library account? Click to login
Personal and Social Skills’ Impact on Marketing Effectiveness Cover

Personal and Social Skills’ Impact on Marketing Effectiveness

Marketing of Scientific and Research Organizations
Volume 50 (2023): Issue 4 (December 2023)
By: Liza Mousli,  Chafika Larras,  Mehdi Bouchetara and  Sabrina Iraten  
Open Access
|Dec 2023

Authors

Liza Mousli

Mousliliza@gmail.com

Independent Researcher, Tizi-Ouzou, Algeria

Chafika Larras

C.larras@ensmanagement.edu.dz

Higher School of Management, Kolea, Tipaza, Algeria

Mehdi Bouchetara

M.bouchetara@ensmanagement.edu.dz

Higher School of Management, Kolea, Tipaza, Algeria

Sabrina Iraten

S.iraten@ensmanagement.edu.dz

Higher School of Management, Kolea, Tipaza, Algeria
DOI: https://doi.org/10.2478/minib-2023-0026 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
Journal RSS Feed
Language: English
Page range: 137 - 164
Submitted on: Jul 24, 2023
|
Accepted on: Nov 11, 2023
|
Published on: Dec 19, 2023
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
emotional intelligence,
marketing professionals,
Algerian telecommunications industry,
marketing effectiveness,
emotional intelligence skills
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2023 Liza Mousli, Chafika Larras, Mehdi Bouchetara, Sabrina Iraten, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 50 (2023): Issue 4 (December 2023)