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Personal and Social Skills’ Impact on Marketing Effectiveness Cover

Personal and Social Skills’ Impact on Marketing Effectiveness

Marketing of Scientific and Research Organizations
Volume 50 (2023): Issue 4 (December 2023)
By: Liza Mousli,  Chafika Larras,  Mehdi Bouchetara and  Sabrina Iraten  
Open Access
|Dec 2023

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DOI: https://doi.org/10.2478/minib-2023-0026 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 137 - 164
Submitted on: Jul 24, 2023
Accepted on: Nov 11, 2023
Published on: Dec 19, 2023
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
emotional intelligence,
marketing professionals,
Algerian telecommunications industry,
marketing effectiveness,
emotional intelligence skills
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2023 Liza Mousli, Chafika Larras, Mehdi Bouchetara, Sabrina Iraten, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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