Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland
Strzębicki, Dariusz
Marketing of higher education institutions: Research themes and their shifting relevance over time
Błoński, Krzysztof, Witek, Jolanta
Selected Aspects of Collaboration Among Polish Enterprises in Terms of Innovation Activity
Baruk, Jerzy
Where is the social impact? Key barriers to knowledge valorisation
Grębosz-Krawczyk, Magdalena, Sowa, Mateusz
Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale
Rutkowski, Ireneusz P.
Volume 55 (2025): Issue 1 (March 2025)
The Role of Social Media in Shaping Chinese Consumers’ Attitudes Towards Organic Food
Łopacińska, Karolina
Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland
Ankiel, Magdalena, Kuczyńska, Anna
Factors Determining Promotional and Image-Building Activities of Vocational Schools
Widelska, Urszula
The Relationship between the Reorganization of Higher Education Institutions' Operations in Poland During the COVID-19 Pandemic and Student Loyalty
Sojkin, Bogdan, Bartkowiak, Paweł, Michalak, Szymon
Internet-Based Mass Communication in Multi-Level Marketing Companies Operating in Poland
Nowotarska-Romaniak, Beata, Szczepanik, Sonia
The Use of Video Marketing in the Communication Strategy of Business Universities
Pluta-Olearnik, Mirosława, Hasiak, Alisa