The translation of cultural references and wordplays in advertising slogans Cover

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The translation of cultural references and wordplays in advertising slogans

Volume 15 (2023): Issue 1 (December 2023)

By: Maria-Lorena Racolța

Open Access

|Feb 2024

DOI: https://doi.org/10.2478/tran-2023-0004 | Journal eISSN: 2734-6188 | Journal ISSN: 2067-2705

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Language: English

Page range: 71 - 83

Published on: Feb 16, 2024

Published by: West University of Timisoara

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

advertising slogan,

cultural allusions,

cultural transposition,

text-image dialogue

Related subjects:

Linguistics and semiotics,

Theoretical frameworks and disciplines,

Linguistics, other

© 2024 Maria-Lorena Racolța, published by West University of Timisoara
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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